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Sales 101

November 17 @ 6:00 pm - 8:30 pm

Start building your sales funnel in this full-day intensive, whether your venture serves businesses or consumers.

In this full-day intensive, take a deep dive into sales basics as they apply to your business and create a sales strategy to drive revenue for your startup.

This includes an introduction to sales basics, followed by a specialized seminar that will go deeper into the differences for B2B and B2C business owners.

You will also get an opportunity to work with a coach to start working on your own strategy. If you are launching or running an early-stage business and need help applying systems to grow your revenue, this workshop is for you!


Through the session you will:

  • Funnel management
  • Conversion tracking
  • Tools that will help you manage your sales process

You will gain clarity on:

  • Your value proposition
  • Your target market
  • Your messaging

Who Should Attend

This workshop is most beneficial to early-stage entrepreneurs and changemakers interested in learning how to conduct primary and secondary market research. It is open to the public including Leap Startup League cohort members, early-stage impact entrepreneurs and UTM students.


Karen Booth | Associate Dean, Sheridan College

Karen became an Associate Dean in the Pilon School of Business in January 2020.  Prior to this role, she was a professor teaching various classes which included Sales Account Management, CRM and Management & Leadership. In addition to teaching, she also held the role of a program coordinator and participated in a number of committees and activities including the Ontario Colleges Marketing Competition as an Event Coach.

Marcie Theoret | Professor, Sheridan College 

Marcie is the Sales and Marketing Professor at Sheridan College since 2002. Primarily teaching in Sales, Math, and student preparedness and development courses. Marcie has a B.Math and an MBA. She has worked at small, medium, and large companies selling enterprise software. With a passion for roles that offer a combination of training, marketing and technology.

Leap Startup League Series

This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE and EDGE.

The series includes:

  • Market Research
  • Prototyping
  • Finance 101
  • Digital Marketing 101
  • Sales 101
  • Storytelling and Pitch Prep


EDGE is where entrepreneurship and innovation thrive. We help impact entrepreneurs create meaningful change for our communities, society and environment. We support changemakers as they explore entrepreneurial approaches to creating a more equitable and sustainable world.

ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

Important Notes

This is a free event. Seats are limited. Register now to save your spot.

If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca

Media Consent: Photographs, screenshots and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

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November 17
6:00 pm - 8:30 pm
Event Category: