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Digital Marketing Workshop 101

March 17 @ 6:00 pm - 8:30 pm

Are you ready to build better customer relationships? Join us to develop your marketing strategy and learn how to implement it.

Do you know who your ideal customer is and how to identify customer touchpoints? Join us and ICUBE in a workshop to define your ideal customer and map out their journey, understand the customer relationship lifecycle, develop your marketing strategy, and explore marketing channels and tools to increase your revenue.

You Will:

  • Develop a clear value proposition
  • Identify your customer touchpoints
  • Choose the right channel for your marketing message
  • Build a strategy to reach your customers across all touchpoints

Leap Startup League Series

This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:

Market Research

February 3, 2021, 6pm – 8:30pm


February 17, 2021, 6pm – 8:30pm

Finance 101

March 3, 2021, 6pm – 8:30pm

Marketing Workshop 101

March 17, 2021, 6pm – 8:30pm

Sales Bootcamp

March 27, 2021, 10 – 12pm & 1 – 3pm

Storytelling and Pitch Prep

April 7, 2021, 6pm – 8:30pm



EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.


ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!


This is a free event. Spots are limited. Register now to save your spot!

If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca

MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.


March 17
6:00 pm - 8:30 pm
Event Category: