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Digital Marketing 101

October 27 @ 6:00 pm - 8:30 pm

Develop your marketing strategy and learn how to implement it while building better customer relationships online.

Do you know who your ideal customer is and how to identify customer touchpoints?

In this session, you will define your ideal customer, map out their journey, understand the customer relationship life cycle, develop your marketing strategy and explore marketing channels and tools to increase your revenue.

Who Should Attend

This workshop is most beneficial to early-stage entrepreneurs and changemakers interested in learning how to conduct primary and secondary market research.

It is open to the public including Leap Startup League cohort members, early-stage impact entrepreneurs and UTM students.


Through the session you will:

  • Develop a clear value proposition
  • Identify your customer touchpoints
  • Choose the right channel for your marketing message
  • Build a strategy to reach your customers across all touchpoints


Garrett Hall | Professor of Digital Marketing, eosFirst AuroraCon

Garett is a Mentor-in-Residence at EDGE and a seasoned technologist. Besides teaching digital marketing at Sheridan College, Ontario Tech University and Durham College and he is a consultant at eosFirst Aurora Con. Garett has agency experience as well as extensive practice in business development, traditional/digital marketing and eCommerce. A strong believer of leadership and development, he offers his mentorship services to the community around him. 

Leap Startup League Series

This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE and EDGE.

The series includes:

  • Market Research
  • Prototyping
  • Finance 101
  • Digital Marketing 101
  • Sales 101
  • Storytelling and Pitch Prep


EDGE is where entrepreneurship and innovation thrive. We help impact entrepreneurs create meaningful change for our communities, society and environment. We support changemakers as they explore entrepreneurial approaches to creating a more equitable and sustainable world.

ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

Important Notes

This is a free event. Seats are limited. Register now to save your spot.

If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca

Media Consent: Photographs, screenshots and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

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October 27
6:00 pm - 8:30 pm
Event Category: