Crafting an Authentic Go-to-Market Strategy with Gartner

Name: Crafting an Authentic Go-to-Market Strategy with Gartner
Start: 2020-10-22T12:00:00-04:00
End: 2020-10-22T13:00:00-04:00

October 22 @ 12:00 pm - 1:00 pm

This event has passed.

Chris Howard and U of T startups will discuss how startups can put Gartner trends and insights to use in their market research and planning.

Featuring guest speaker Chris Howard, Chief of Research, Gartner

Hosted by Jon French, Director, U of T Entrepreneurship; and Carey Toane, Entrepreneurship Librarian, University of Toronto Libraries

In 2020, understanding your market is more important…and more challenging than ever. Consumer behaviour and demand is changing at a rapid pace and it can be difficult to know where to start.

Join Gartner Chief of Research Chris Howard, who will discuss how startups can put Gartner trends and insights to use in their market research and planning. U of T startups will share their business and market research uncertainties, followed by a Q & A. UTL entrepreneurship librarian Carey Toane will provide an introduction to U of T’s Gartner subscription and features.

When: October 22, 12:00 – 1:00 p.m. EST

Where: Online via Zoom (registrants will receive a link prior to the session start)

ICUBE UTM, The home of Social Entrepreneurship at UofT, offers resources, programs, workshops and mentorship for people who are changing the world. If you want to make a difference, ICUBE is here to help you make it.

Room L1240 & L1212, Innovation Complex, 3359 Mississauga Road, Mississauga, ON L5L 1C6

icube.utm@utoronto.ca

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