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Digital Marketing 101

October 13, 2020 @ 6:00 pm - 8:30 pm

Dive deeper into the relationships you are building with customers and create a strategy for how you will communicate with them online

Together we will clarify who your ideal customer is, and map out your online presence. Explore different marketing channels, and start putting tools in place to create a landing page and marketing strategy for reaching clients and building your revenue.

You Will:

  • Get clear about your value proposition
  • Map out the ways your target customers will interact with your business
  • Determine what channels should be part of your marketing plan
  • Build a strategy for where and how you will reach your customers
  • Start planning your landing page and receive feedback on your strategy

Featured Guest

Garrett Hall is a business development and marketing professional with extensive business experience. Garrett’s business expertise is best demonstrated in the building of a multi-channel business from sales of $70,000 to $7.5 million; growing the customer base from 50,000 to 835,000 names (and digital customers from zero to 172,455). After selling the business to a larger company in 2009, Garrett has been involved with Business Development and Digital Marketing Consulting.

Areas of Expertise:

  • Traditional & digital/internet marketing
  • eCommerce
  • Operations mManagement
  • Product value proposition

If you require any accommodations to register or to ensure your full participation in this event, please let us know at leapstartup@arezue.com

Leap Startup League Series

This series includes five workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:

Research Tools and BMC Validation: Wednesday September 30, 6pm-8:30pm

Finance 101: Tuesday October 27, 6-8:30pm

Sales Bootcamp: Saturday November 14, 10am-3pm

Pitching through Storytelling; Monday December 7, 6pm-8:30pm



EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.


ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!


Photographs and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes and may be made available to the media and other third parties or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk


October 13, 2020
6:00 pm - 8:30 pm
Event Category: