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SUMMARY:Crafting an Authentic Go-to-Market Strategy with Gartner
DESCRIPTION:Chris Howard and U of T startups will discuss how startups can put Gartner trends and insights to use in their market research and planning.\n\n\n\nFeaturing guest speaker Chris Howard\, Chief of Research\, Gartner  \nHosted by Jon French\, Director\, U of T Entrepreneurship; and Carey Toane\, Entrepreneurship Librarian\, University of Toronto Libraries  \n \nIn 2020\, understanding your market is more important…and more challenging than ever.  Consumer behaviour and demand is changing at a rapid pace and it can be difficult to know where to start.   \n \nJoin Gartner Chief of Research Chris Howard\, who will discuss how startups can put Gartner trends and insights to use in their market research and planning. U of T startups will share their business and market research uncertainties\, followed by a Q & A. UTL entrepreneurship librarian Carey Toane will provide an introduction to U of T’s Gartner subscription and features.  \n \nWhen: October 22\, 12:00 – 1:00 p.m. EST  \nWhere: Online via Zoom (registrants will receive a link prior to the session start)
URL:https://icubeutm.ca/event/crafting-an-authentic-go-to-market-strategy-with-gartner/
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