ICUBE Pitch 2020 puts the Spotlight on Female Entrepreneurs

According to the experiment conducted by MIT, Wharton and Harvard, male entrepreneurs are 60% more likely to succeed at pitch competitions compared to female entrepreneurs, even when the content narrated is identical.

The reason is that pitches narrated by males are considered to be more logical, credible and persuasive. Furthermore, voice pitch from low to high is shown to massively change the perceptions of leadership capability of an individual.

According to Boston Consulting Group (BCG) analysis, “if women and men entrepreneurs were equal in number, the GDP would rise by 80 billion in Canada and 5 trillion in the whole world.”

This is not only because diversity brings value to the company in terms of different perspectives on reaching the target audience but also the soft skills e.g empathy and effective communication that women can bring to the table. Even then, women face great obstacles in getting funding, capital and mentorship they need to succeed in their businesses.

So, in an effort to break down barriers for women, ICUBE from University of Toronto Mississauga (UTM) and Edge from Sheridan College have collaborated to bring pitch 2020 as a part of International Women’s Day 2020 campaign #EachforEqual.

About this Event

This pitch competition is specifically catered to female entrepreneurs with a panel of female identified judges to empower their skills and competencies. This event will provide the entrepreneurs and attendees the opportunity to learn from amazing mentors, network with industry professionals and last but not least win over $20,000 in prizes. So look out for exciting pitches from our amazing teams and enjoy great food! Book your tickets now!