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Conducting Market Research

October 6 @ 6:00 pm - 8:30 pm

Learn how to use research to validate your ideas. Explore the tools available to you for market research.

Expert librarians from the University of Toronto Mississauga will introduce you to the market research tools available to ventures in the Leap Startup League program and the EDGE and ICUBE communities.

Receive training in how to conduct research, get a demo of the best research tools available and guidance in finding the information needed to validate the main areas of your business model canvas.


Through the session you will:

  • Learn about the pros and cons of different types of research
  • Receive guidance in conducting primary and secondary research
  • Explore market research tools available through the library
  • Start finding key information to validate the assumptions in your business plan
  • Walk away with a list of valuable resources to continue your research

Who Should Attend

This workshop is most beneficial to early-stage entrepreneurs and changemakers interested in learning how to conduct primary and secondary market research.

It is open to the public including Leap Startup League cohort members, early-stage impact entrepreneurs and UTM students.

Leap Startup League Series

This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE and EDGE.

The series includes:

  • Market Research
  • Prototyping
  • Finance 101
  • Digital Marketing 101
  • Sales 101
  • Storytelling and Pitch Prep


EDGE is where entrepreneurship and innovation thrive. We help impact entrepreneurs create meaningful change for our communities, society and environment. We support changemakers as they explore entrepreneurial approaches to creating a more equitable and sustainable world.

ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

Important Notes

This is a free event. Seats are limited. Register now to save your spot.

If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca

Media Consent: Photographs, screenshots and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

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October 6
6:00 pm - 8:30 pm
Event Category: