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Conducting Market Research

June 2 @ 6:00 pm - 8:30 pm

Learn how to use primary and secondary research to validate your business ideas. Explore the tools available to you for market research.

A team of expert librarians from University of Toronto and Sheridan will introduce you to the market research tools available to startups in the Leap Startup League program and the EDGE/ICUBE community. You will receive training in how to conduct research, a demo of the best research tools available, and guidance in finding the information needed to validate the main areas of your business model canvas.

This workshop will be most beneficial to early-stage entrepreneurs interested in learning how to conduct primary and secondary market research. Research tools specifically available to Leap Startup League, ICUBE members and Sheridan students will be explored.

Through the session you will:

  • Learn about the pros and cons of different research types
  • Receive guidance in conducting primary and secondary research
  • Explore the main market research tools available through the library
  • Start finding key information to validate the assumptions in your business plan
  • Walk away with a list of valuable resources to continue your research

Guest Speakers

Carey Toane: University of Toronto Entrepreneurship Librarian at the Gerstein Science Information Centre.

Catherine Fournier-Boulianne: Liaison librarian for the Institute for Management & Innovation (IMI), University of Toronto Mississauga.

& more

Leap Startup League Series

This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE.

The series includes:

  • Market Research
  • Prototyping
  • Finance 101
  • Marketing Workshop 101
  • Sales Bootcamp
  • Storytelling and Pitch Prep



EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.


ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!


This is a free event. Seats are limited. Register now to save your spot!

If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca

MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes and may be made available to the media and other third parties or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. Should you prefer not to have your photo included in communications, we ask you indicate your preference. If you have any additional questions, please feel free to contact us at edge.programs@sheridancollege.ca


June 2
6:00 pm - 8:30 pm
Event Category: