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SUMMARY:Conducting Market Research
DESCRIPTION:Learn how to use primary and secondary research to validate your business ideas. Explore the tools available to you for market research.\n\n\nA team of expert librarians from University of Toronto and Sheridan will introduce you to the market research tools available to startups in the Leap Startup League program and the EDGE/ICUBE community. You will receive training in how to conduct research\, a demo of the best research tools available\, and guidance in finding the information needed to validate the main areas of your business model canvas.\n \n \nThis workshop will be most beneficial to early-stage entrepreneurs interested in learning how to conduct primary and secondary market research. Research tools specifically available to Leap Startup League\, ICUBE members and Sheridan students will be explored. \n\n\nThrough the session you will:   \n\nLearn about the pros and cons of different research types\n\nReceive guidance in conducting primary and secondary research\n\nExplore the main market research tools available through the library\n\nStart finding key information to validate the assumptions in your business plan\n\nWalk away with a list of valuable resources to continue your research\n\n\n\nGuest Speakers \n \nCarey Toane: University of Toronto Entrepreneurship Librarian at the Gerstein Science Information Centre. \n \nCatherine Fournier-Boulianne: Liaison librarian for the Institute for Management & Innovation (IMI)\, University of Toronto Mississauga. \n \n& more \n \n\n\nLeap Startup League Series \nThis series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE.  \nThe series includes: \n\nMarket Research\nPrototyping \nFinance 101 \nMarketing Workshop 101 \nSales Bootcamp \nStorytelling and Pitch Prep \n\n\n\nHosts \n \nEDGE \nEDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea\, EDGE has the resources to get you started. \n \nICUBE \nICUBE is a hub for idea exploration\, early-stage business development\, and co-working. We provide expert support\, resources\, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it! \n\n\nPLEASE NOTE:  \nThis is a free event. Seats are limited. Register now to save your spot!  \nIf you require any accommodations to register or to ensure your full participation in this event\, please let us know at edge.programs@sheridancollege.ca  \n \nMEDIA CONSENT: Photographs\, screenshots\, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes and may be made available to the media and other third parties or published on the Internet. By registering for any of our events\, you understand and acknowledge that your image may be taken and used at our discretion. Should you prefer not to have your photo included in communications\, we ask you indicate your preference. If you have any additional questions\, please feel free to contact us at edge.programs@sheridancollege.ca
URL:https://icubeutm.ca/event/conducting-market-research-2/
CATEGORIES:Community Events
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