If your inspiration for creating a social enterprise is to address issues in our society and environment, then surely ethics are important to you! You’re trying to do the right thing in the sourcing, production, packaging, and operations, but you may be worried that it’s not perfect. With that in mind, how do you market the critical impact you’re making without greenwashing or social washing? You want to feel good about what you’re doing, and definitely don’t want to be called out for being contradictory!
In this workshop by Julianna Van Adrichem, we’ll delve into how to spot greenwashing and social washing, and what it takes to promote your social enterprise authentically and ethically. You’ll learn ways to market your social enterprise effectively without feeling gross! There will be time to reflect on your marketing and to discuss it with others in breakout rooms. There will also be time for questions.
Our Speaker: Julianna Van Adrichem
Julianna Van Adrichem created Promosaurus after 15 years of experience growing social enterprises focused on solar energy, sustainable agriculture, waste reduction, land conservation and other solutions for our environment. In 2019, she branched out on her own to expand her impact by offering marketing services to many more social enterprises that are doing crucial work for our societies and the planet.
Her degrees in International Development and Biological Sciences from the University of Guelph ensures that her communications align with the science behind the initiatives and allows her to bring an analytical approach to marketing and to see the larger picture. Julianna is currently a mentor in the Rhyze Ventures Program with Innovation Guelph.
