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CANCELLED: Market Research

November 3, 2022 @ 6:00 pm - 8:00 pm

Come learn first-hand how to use market research tools available to start-ups via the ICUBE community.

You will receive training in how to conduct research, a demo of the best research tools available, and guidance in finding the information needed to validate the main areas of your business.

This workshop will be most beneficial to early-stage entrepreneurs interested in learning how to conduct primary and secondary market research.

Through the session you will:

· Learn about the pros and cons of different research types

· Receive guidance in conducting primary and secondary research

· Explore the main market research tools available through the library

· Start finding key information to validate the assumptions in your business plan

· Walk away with a list of valuable resources to continue your research

About the Speaker: Catherine MacGregor is the Finance Learning Centre Liaison Librarian at the University of Toronto Mississauga. Before joining the UTM Library last year, Catherine was a Knowledge Analyst at the Ontario Securities Commission. She also has experience as a librarian at two different corporate law firms in Toronto.


November 3, 2022
6:00 pm - 8:00 pm
Event Category:


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ICUBE UTM – Financial Learning Centre
3359 Mississauga Road, Mississauga, ON L5L 1C6
Mississauga, L5L 1C6 CA
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Indigenous business training program created by RedBird Circle Inc. in partnership with UofT Libraries, ICUBE UTM and The Bridge at UTSC

An experiential learning program that follows the school 3 semesters schedule, for anyone with a great idea who wants to make it happen.

A boutique-style remote program to support your business development and help you grow through one-on-one support. This program is open all year.

A student-led creative studio with intends to serve the prototyping and design needs of our ventures and small businesses in our community.

This 2-day retreat is designed to help you reflect on your journey, what drives you, all the hats you wear and what is next for you and your social enterprise.