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CANCELLED: Market Research

November 3 @ 6:00 pm - 8:00 pm

Come learn first-hand how to use market research tools available to start-ups via the ICUBE community.

You will receive training in how to conduct research, a demo of the best research tools available, and guidance in finding the information needed to validate the main areas of your business.

This workshop will be most beneficial to early-stage entrepreneurs interested in learning how to conduct primary and secondary market research.

Through the session you will:

· Learn about the pros and cons of different research types

· Receive guidance in conducting primary and secondary research

· Explore the main market research tools available through the library

· Start finding key information to validate the assumptions in your business plan

· Walk away with a list of valuable resources to continue your research

About the Speaker: Catherine MacGregor is the Finance Learning Centre Liaison Librarian at the University of Toronto Mississauga. Before joining the UTM Library last year, Catherine was a Knowledge Analyst at the Ontario Securities Commission. She also has experience as a librarian at two different corporate law firms in Toronto.


November 3
6:00 pm - 8:00 pm
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ICUBE UTM – Financial Learning Centre
3359 Mississauga Road, Mississauga, ON L5L 1C6
Mississauga, L5L 1C6 CA
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