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Conducting Market Research
February 3, 2021 @ 6:00 pm - 8:30 pm
A team of expert librarians from University of Toronto and Sheridan will introduce you to the market research tools available to startups in the Leap Startup League program and the EDGE/ICUBE community. You will receive training in how to conduct research, a demo of the best research tools available, and guidance in finding the information needed to validate the main areas of your business model canvas.
This workshop will be most beneficial to early-stage entrepreneurs interested in learning how to conduct primary and secondary market research. Research tools specifically available to Leap Startup League, ICUBE members and Sheridan students will be explored.
Through the session you will:
- Learn about the pros and cons of different research types
- Receive guidance in conducting primary and secondary research
- Explore the main market research tools available through the library
- Start finding key information to validate the assumptions in your business plan
- Walk away with a list of valuable resources to continue your research
Carey Toane: University of Toronto Entrepreneurship Librarian at the Gerstein Science Information Centre.
Catherine Fournier-Boulianne: Liaison librarian for the Institute for Management & Innovation (IMI), University of Toronto Mississauga.
Claire Wollen: Pilon School of Business librarian at Sheridan College.
Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:
February 3, 2021, 6pm – 8:30pm
February 17, 2021, 6pm – 8:30pm
March 3, 2021, 6pm – 8:30pm
Marketing Workshop 101
March 17, 2021, 6pm – 8:30pm
March 27, 2021, 10 – 12pm & 1 – 3pm
Storytelling and Pitch Prep
April 7, 2021, 6pm – 8:30pm
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!
This is a free event. Seats are limited. Register now to save your spot!
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