This workshop shows leaders and entrepreneurs how branding can be a universal language and a strategic tool for growth, cultural connection, and global positioning—making it especially relevant for internationally minded businesses and impact-driven audiences. Learn how to use brand strategy to stand out, build influence, and scale with confidence across borders.
This is perfect for:
Entrepreneurs, business owners, and global changemakers seeking to expand their reach and impact
In this session, you will learn:
· How to create the core foundations of an authentic and impactful brand identity that resonates with diverse audiences around the world
· To understand colour psychology, typography, and design principles through an international lens, creating a cohesive and memorable brand presence that inspires trust and drives conversions
· The art of compelling storytelling that transcends borders, captivating hearts and minds by engaging on both emotional and cultural levels
About the Speaker
Christine Lieu-Guzauskas is the powerhouse behind CL Designs and the Brand Party Podcast. When she’s not trading in climbing the corporate ladder for climbing mountains around the world, she’s helping purpose-driven businesses and nonprofits transform their branding, web design, and marketing collateral into efficient impact and sales.
From household names like Walmart, MLSE, and CBC Music to bold, bootstrapping startups across every industry, Christine’s creativity earned her a Digital Publishing Award nomination and a feature in Top 10 Canada Design for the Brand Party Podcast. A dynamic speaker and host, she brings infectious energy and real-talk advice on branding, storytelling, and the art of celebration to stages worldwide.
