Our winners from Pitch with a Twist: Celebrating International Women’s Day

To help celebrate International Women’s Day, Pitch with a Twist provided a platform for women entrepreneurs to showcase their innovations in a virtual business pitch competition that was held on March 8th.

Elsie Amoako of Mommy Monitor won the prize for the early-stage category. At Mommy Monitor, their mission is to help all mothers with their individual’s needs and to provide solutions for a safe and happy pregnancy. In doing so, they can help reduce health issues to keep both babies and mothers healthy.

Joella Almeida of MedEssist won the later-stage category. MedEssist is a health-care app that guides clients through their treatments and connects them with their pharmacy for refills. MedEssist is completely free and easy to use. In Canada, it’s supported by three hospitals and more than 130 pharmacies but can be used in any pharmacy. MedEssist is a growing organization helping pharmacies across the country connect with their patients in a completely novel approach that’s both highly impactful and health-care centric. As the COVID-19 vaccines get discussed more frequently, MedEssist will be playing a key role in this vital service. The MedEssist platform – which connects every pharmacy together – can be used to help people receive the COVID-19 vaccines from pharmacies in a safe, efficient, and organized way.

Runners-up included Elaya and Axonaly and the People’s Choice Awards went to Mommy Monitor and Axonaly.

The International Women’s Day edition of the pitch competition that was hosted by ICUBE included 10 women-led start-ups competing for $10,000 in cash prizes and $10,000 in in-kind legal services from Cassels Canadian Law Firm. It was judged by women-identifying panellists.

A big congratulation to our winners.

Ideation Lab W'26 Schedule

Date
Time
Topic
Saturday, Jan 24
9:30am to 4:30pm
(in-person bootcamp)
Welcome + Orientation, 15 Traits of an Entrepreneur, Human-Centered Design, Market Research
Wednesday, Jan 28
5:30pm to 7:30pm
(in-person)
De-Mystifying Early-Stage Financing For Researchers: VC vs Angels
Wednesday, Feb 04
5:30pm to 7:30pm
(virtual)
Legal Session (Ask Me Anything with SLC Law)
Wednesday, Feb 11
5:30pm to 7:30pm
(virtual)
Branding Workshop
Wednesday, Feb 18
Break
Wednesday, Feb 25
5:30pm to 7:30pm
(virtual)
Grants, Loans, and Subsidies 
Wednesday, Mar 04
5:30pm to 7:30pm
(in-person)
Pitch with a Twist
Wednesday, Mar 11
5:30pm to 7:30pm
(virtual)
Sales Workshop
Wednesday, Mar 18
5:30pm to 7:30pm
(virtual)
Accounting Ask Me Anything
Wednesday, Apr 01
5:30pm to 7:30pm
(virtual)
Storytelling & How to Pitch

Indigenous business training program created by RedBird Circle Inc. in partnership with UofT Libraries, ICUBE UTM and The Bridge at UTSC

An experiential learning program that follows the school 3 semesters schedule, for anyone with a great idea who wants to make it happen.

A boutique-style remote program to support your business development and help you grow through one-on-one support. This program is open all year.

A student-led creative studio with intends to serve the prototyping and design needs of our ventures and small businesses in our community.

This 2-day retreat is designed to help you reflect on your journey, what drives you, all the hats you wear and what is next for you and your social enterprise.