Diverse Business Models

Explore different types of business models to determine what is the best fit for your venture.

Learn the difference between a for-profit, non-profit, cooperative, partnership, benefit corporation, and more models. Explore the pros and the cons of each, and start an action plan with next steps for pursuing the venture that will work best for you.

This workshop is presented by P.K Mutch, Entrepreneur in residence at the Canada Film Centre, and founder of Eve-volution. You can read some of her work here.

**This workshop is part of the ICUBE Start Up Series. Pizza will be provided.

Register HERE

ICUBE Pitch 2020 puts the Spotlight on Female Entrepreneurs

According to the experiment conducted by MIT, Wharton and Harvard, male entrepreneurs are 60% more likely to succeed at pitch competitions compared to female entrepreneurs, even when the content narrated is identical. 

The reason is that pitches narrated by males are considered to be more logical, credible and persuasive. Furthermore, voice pitch from low to high is shown to massively change the perceptions of leadership capability of an individual. 

According to Boston Consulting Group (BCG) analysis, “if women and men entrepreneurs were equal in number, the GDP would rise by 80 billion in Canada and 5 trillion in the whole world.” 

This is not only because diversity brings value to the company in terms of different perspectives on reaching the target audience but also the soft skills e.g empathy and effective communication that women can bring to the table. Even then, women face great obstacles in getting funding, capital and mentorship they need to succeed in their businesses. 

So, in an effort to break down barriers for women, ICUBE from University of Toronto Mississauga (UTM) and Edge from Sheridan College have collaborated to bring pitch 2020 as a part of International Women’s Day 2020 campaign #EachforEqual.

About this Event

This pitch competition is specifically catered to female entrepreneurs with a panel of female identified judges to empower their skills and competencies. This event will provide the entrepreneurs and attendees the opportunity to learn from amazing mentors, network with industry professionals and last but not least win over $20,000 in prizes. So look out for exciting pitches from our amazing teams and enjoy great food! Book your tickets now! 

Applications for teams are open until 31st January, 2020.

Learn about our partners and sponsors here

Event Details

Wednesday, March 11, 2020

5:30 PM - 8:30 PM EDT

Event Location

Innovation Complex

University of Toronto Mississauga

3359 Mississauga Rd, Mississauga, ON, L5L1C6

Want to learn about previous year’s pitch competition, click here

           For more information and queries, contact kasey.dunn@utoronto.ca

ICUBE's 2017 Entrepreneuship Showcase!


On May 25th, ICUBE UTM's emerging startups and research groups from UofT Mississauga will showcase their exciting innovations for a piece of $10k. This year we are honoured to partner with the RBC Innovation & Entrepreneurship Speaker Series to welcome Ian Carnevale, a UofT alum, who will share his startup's $41M journey.

Thursday May 25, 2017

6:00 - 8:00pm

(Registration & Networking begins at 5:00pm)

Blind Duck Pub

3359 Mississauga Rd

WHY: Because there's awesome innovation happening at UofT Mississauga and you'll want to say, "I met them when..."

(And there's going to be amazing networking with delicious food and free drinks!)

There are no boundaries to innovation and entrepreneurship. All are welcome!




JustIanUofT Mississauga Alum, Ian Carnevale has spent the past six years building education technology companies and is a Co-Founder and the Brand Director at Andela.  Backed by the Chan Zuckerberg Initiative, GV (Google Ventures) and Spark Capital, Andela has raised $41M in seed capital as it builds the next generation of global technology leaders. You can find out more about Ian and the RBC Speaker Series here.


Just Vertical Gets Thumbs Up!

Over the weekend ICUBE was represented by Just Vertical, FetchIt and Dalriada Therapeutics who showcased and pitched their ventures at the Ontario Science Centre, as part of the Karafarin Entrepreneurship Expo.

Out of 13 teams, Just Vertical earned the most audience votes for best venture idea. OonBox of U of T’s Engineering incubator, the Hatchery, placed second, and FetchIt, placed third.

Just Vertical is a startup that produces modular “farm walls”—energy- and water-efficient devices that hydroponically grow plants on vertical towers or attached to walls. As part of their final capstone project, Master of Science in Sustainability Management (MScSM) students, Conner Tidd and Kevin Jakiela, have partnered with Modular Farms Co., a startup company that specializes in vertical farming systems, to create distribution channels and service packages for their product.

Other notable UofT Entrepreneurship ventures in attendance included:,
Nvest, Enginehire, Oonbox and Stage Keep.