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Digital Marketing 101

February 9, 2022 @ 6:00 pm - 8:30 pm

Fine tune your business product/service offering and to begin or ramp-up your online presence. Develop a marketing strategy and implement it

Are you struggling to determine how to best present your products/services content online and how to tackle the seemingly complex digital space? Do you want to know how to formulate a strategy to communicate to your customer segments online and what and how to communicate? Join EDGE and ICUBE in a workshop to begin formulating a digital marketing strategy that will define your online customer segments, map out an online content strategy that best communicates your products/services and how to use this content to promote to your customers across various digital channels and customer journey stages; all with a focus on increasing your awareness and revenue.

Who Should Attend

This workshop is most beneficial to early-stage entrepreneurs and changemakers.

It is open to the public including Leap Startup League cohort members, early-stage impact entrepreneurs and UTM students.


Through the session you will:

  • Develop a clear online micro value proposition; namely the strategic breakdown of your customers (via their problems) into segments to match up to your product solutions.
  • Develop a process for creating engagement and promotional campaign content and using it through various digital channels and customer journey/funnel stages.
  • In one session, you will learn a digital promotion recipe you can use throughout the life of your venture.


Garrett Hall  | Professor of Digital Marketing, EDGE Mentor-In-Residence

Garett is a Mentor-in-Residence at EDGE and a Professor of Digital Marketing at Sheridan. Prior to teaching and mentoring at the EDGE, Garrett had digital marketing agency experience as well as extensive practice in various business development roles and more specifically in building an eCommerce business to 7.5 million in sales. A strong believer in paying it forward, he offers his mentorship services to the community around him.

Leap Startup League Series

This series includes five workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE.

The series includes:

  • Finance 101 (Asynchronous)
  • Prototyping
  • Storytelling and Pitch Prep (Asynchronous)
  • Digital Marketing 101
  • Sales 101



EDGE is where entrepreneurship and innovation thrive. We help impact entrepreneurs create meaningful change for our communities, society, and environment. We support changemakers as they explore entrepreneurial approaches to creating a more equitable and sustainable world.


ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let us make it!

Important Notes

This is a free event. Spots are limited. Register now to save your spot! 

Confirmation emails take up to 24 hours to be processed. We thank you for your patience.

If you require any accommodation to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca 

Media Consent: Screenshots and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers. 

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February 9, 2022
6:00 pm - 8:30 pm
Event Category:


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Indigenous business training program created by RedBird Circle Inc. in partnership with UofT Libraries, ICUBE UTM and The Bridge at UTSC

An experiential learning program that follows the school 3 semesters schedule, for anyone with a great idea who wants to make it happen.

A boutique-style remote program to support your business development and help you grow through one-on-one support. This program is open all year.

A student-led creative studio with intends to serve the prototyping and design needs of our ventures and small businesses in our community.

This 2-day retreat is designed to help you reflect on your journey, what drives you, all the hats you wear and what is next for you and your social enterprise.