Semi Finalist in Competition for Women Entrepreneurs

HOPE Pet Food has been selected out of more than 730 applications to Canada’s Total Mom Pitch for the semi-finals, and they need your vote to advance to the Top 5 finalists.

There are lots of great prizes to be won including the grand prize of $10,000 in cash and $20,000 in services for the business.

Voting requires you to create an account, which only takes a few moments, and then you can cast your vote. You can check it out by visiting https://totalmompitch.thetotalmomshow.ca/.

Co-founded by super mom CEO Sofia Bonilla, HOPE Pet Food uses hypoallergenic insect protein instead of meat to feed our furry best friends. HOPE is 100 per cent meat-free, junk-free dog food that Bonilla says is better for your pet and the planet.

“Our insect and algae-based recipes taste great and deliver exceptional nutrition, all while cutting emissions,” said Bonilla, adding that many commercial dog foods contain meat by-product and have other concerns about hormones, antibiotics, disease and bacteria transmission.

“I am passionate about using science to build a better future (and) I have recently fulfilled my lifelong dream of becoming an entrepreneur,” said Bonilla. “I have been studying proteins for the past 10 plus years and have worked at the intersection of biology, environment and engineering to find solutions to environmental problems. Currently, I hold a Postdoctoral Fellowship to conduct research at the University of Toronto. In my free time, I love to spend time with my husband and three children. Thank you to Canada’s Total Mom Pitch to create this opportunity for women entrepreneurs and help us to succeed.”

Canada’s Total Mom Pitch is for mothers all across Canada who own a small business and are ready to invest in themselves. It allows mothers and entrepreneurs to network with women and gets access to Canada-wide resources that offer funding, learning and community. Women face systematic barriers in the process of building their businesses and, for moms, this is compounded. Joining the Total Mom business ecosystem means you’re joining a network of amazing women and resources to help you grow.

Judges are narrowing down the semi-finalists to move into the Top 5 finalists so now is the time to go and cast your vote.

Ideation Lab F'25 Schedule

Date
Time
Topic
Saturday, Sept 27
10am to 4:30pm
(in-person bootcamp)
Steps to Starting a Business, Goal-Setting, Design Thinking, Market Research
Wednesday, Oct 08
5:30pm to 7:30pm
(virtual)
Legal Workshop (understanding how to incorporate and shareholder structures)
Wednesday, Oct 15
5:30pm to 7:30pm
(virtual)
Fundraising Session
Wednesday, Oct 22
5:30pm to 7:30pm
(virtual)
Digital Marketing & Brand Storytelling
Wednesday, Oct 29
5:30pm to 7:30pm
(virtual)
Taxes & Accounting
Wednesday, Nov 12
5:30pm to 7:30pm
(virtual)
Sales Strategy
Wednesday, Nov 19
5:30pm to 7:30pm
(virtual)
Measuring Social Impact
Wednesday, Dec 03
5:30pm to 7:30pm
(virtual)
Understanding Equity, Diversity, and Inclusion
Wednesday, Dec 10
5:30pm to 7:30pm
(virtual)
Storytelling & How to Pitch

Indigenous business training program created by RedBird Circle Inc. in partnership with UofT Libraries, ICUBE UTM and The Bridge at UTSC

An experiential learning program that follows the school 3 semesters schedule, for anyone with a great idea who wants to make it happen.

A boutique-style remote program to support your business development and help you grow through one-on-one support. This program is open all year.

A student-led creative studio with intends to serve the prototyping and design needs of our ventures and small businesses in our community.

This 2-day retreat is designed to help you reflect on your journey, what drives you, all the hats you wear and what is next for you and your social enterprise.