Wednesday, June 15th
UTM @ 5PM-6:30PM (EST)


$3,000 for First Place
$2,000 for Second Place


May 3rd 2022 until
May 31st 2022
The third annual pride pitch competition, #UofTPRIDEPITCH. Wednesday, June 15th UTM @ 5PM-6:30PM (EST)
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We are thrilled to announce the third year of U of T’s PRIDE Pitch. Students, staff and faculty from all three campuses and community members are welcome to apply for #UofTPRIDEPITCH – a competition that offers $5,000 in cash prizes to recognize, reward and accelerate the U of T’s 2SLGBTQ+ entrepreneurs. Selected individuals or teams will compete by showcasing their idea via a five-minute pitch to a panel of judges.

Martha Chaves

PRIDE Pitch Keynote

Martha Chaves is a Latin-Canadian-LGBTQ award-winning comedian, actor, activist, and playwright. 

With her unique sense of humour, friendly-in-your-face style, and devilish charm, Martha paints hilarious stories drawn heavily from personal experience, like her upbringing in Latin-America. She came to Canada as a refugee, but Martha has established herself as one of the country’s most sought-after comedians. 

She’s known throughout Canada for her coast-to-coast stand-up tours and for her tailor-made corporate shows, her many appearances on the Just for Laughs Festival, the Winnipeg Comedy Festival, The Debaters, and as a regular cast member of the hit CBC show Because News. 

She starred in her two national comedy specials: Comics! on the CBC and Something About Martha on the Comedy Network. Her One Woman Show “Staying Alive” was featured in the Soulo Festival and the Aluna Theatre Festival in Toronto, and in NYC’s SOLOCOM.

Martha won Stand-up Comic of the Year at the 2018 Canadian Comedy Awards, and her comedy album, “CHUNKY SALSA,” was featured among the 11 Best Comedy Albums of 2019 (Interrobang Magazine.) 

She is also a fierce human rights activist, using humour to challenge the status quo in four different languages. She’s the host of “When Feminists Rule the World”- a new podcast series produced by The Nobel Women’s Initiative, which is run by five Nobel Peace Prize winners. 

In her own words, she’s the “most famous LGBTQ-Nicaraguan-Canadian stand-up comic in the world.”  


  • Students, staff and faculty from all three campuses and community members from the Peel region are welcome to apply. Start-ups members of one or ore of the UofT Accelerators or OnRamp are also eligible to participate.
  • At least one of the team members identify themselves as 2SLGBTQ+
  • Open to all sectors
  • Applicants must have less than $100,000 cumulative funding or investment, and less than $25,000 cumulative revenue as of May 2, 2022.
  • Previous PRIDE Pitch winners are not eligible to compete.
  • Entrants must be able to present their pitch in person to the panelists on June 15th, 2022
  • Competition preparation with an advisor: The finalists will be notified by June 6th and encouraged to work with an advisor ICUBE to help them prepare and perfect their pitch.

Competition day on June 15th, 2022: The competition will take place from 5:00-6:30PM on Wednesday, June 15th in-person at The University of Toronto Mississauga. Each team will present a five-minute pitch to a panel of experts followed by a five-minute Q and A from the panel. Two winners will be announced the day of the event and win cash prizes to develop their ideas.

Judging Criteria

At both the entry and competition day stages, the panel of judges will be looking for the idea’s:

  • Opportunity: A clearly identified a problem and articulated and compelling value proposition
  • Viability and impact: Demonstrated market opportunity and knowledge
  • Growth potential: Sustainable and scalable idea Innovation: Intellectual property and/or strong competitive differentiation
  • Talent: A strong team
  • Communication skills: An effective and persuasive overall Application and pitch presentation

Our Judges