Discover how to utilize primary research and conduct secondary research to validate your assumptions, and plan a successful business. This hands-on workshop will work with users to explore the critical assumptions their business idea hinges on, and determine the best ways to find the facts you need to know.
Gain access to market research tools through the University of Toronto library, and learn how to use them to find the type of niche information you may be looking for.
This session will be led by Catherine Fournier-Boulianne, librarian at the Institute for Management and Innovation at University of Toronto, Mississauga.
**This workshop is part of the ICUBE Start Up Series. Pizza will be provided.
