Loading Events

« All Events

  • This event has passed.

COVID-19 Survival Toolkit: Innovative Marketing

April 21, 2020 @ 3:00 pm - 4:00 pm

Our colleagues at the RIC Centre are joined by HubSpot and ClinicSense to give you innovative strategies to find and keep customers during the crisis.

About this Event

You never really expect that you’ll wake up one day and all of your customers have been required to close their businesses.

Implementing a strong marketing strategy is difficult for many startups at the best of times. As ventures look to respond to the impacts of COVID-19 , founders and marketing teams are challenged with adapting and innovating to retain and acquire their customers.

In RIC Centre’s Experts to Entrepreneurs speaker series we’ll connect you with seasoned business professionals who have tried and true models for success, as well as experienced founders who have been in your position not so long ago.

In this session HubSpot will share their playbook on leveraging marketing to rapidly adapt to change. Get HubSpot’s insights on:

• Do’s & Don’ts during this time

• Why it’s very important to continue marketing during this time

• What tactics can you use to maximize budget

• Lessons learned from previous recessions

You’ll also hear from venture ClinicSense as they talk about how their team is managing the crisis to reduce churn and create goodwill.

Have your questions answered by our speakers as we invite you to discuss how your own marketing strategies have changed during the crisis.


Register Here


Speaker Bios:

Jose Martins — Introvert Entrepreneur and Engineer. I had to really get out of my comfort zone to learn sales and marketing. I do not have a Sales personality AT ALL but have read, studied and learned on the field for the past 8 years becoming a Top 1% sales performer atHubSpot and becoming a Sales and Marketing Coach and Mentor for Startups.

Daniel Ruscigno is the co-founder of ClinicSense, which provides clinic management software to massage therapists so they can send less time on paperwork and more time with their clients.

Hosted by Paul Barter:

Paul Barter is a Management Consultant, Business Professor, Entrepreneur, and Venture Investor. He is passionate about innovation and entrepreneurship and focuses on the intersection of technology, business, employment and society in our rapidly changing world.

Indigenous business training program created by RedBird Circle Inc. in partnership with UofT Libraries, ICUBE UTM and The Bridge at UTSC

An experiential learning program that follows the school 3 semesters schedule, for anyone with a great idea who wants to make it happen.

A boutique-style remote program to support your business development and help you grow through one-on-one support. This program is open all year.

A student-led creative studio with intends to serve the prototyping and design needs of our ventures and small businesses in our community.

This 2-day retreat is designed to help you reflect on your journey, what drives you, all the hats you wear and what is next for you and your social enterprise.