

DATE
Monday March 8, 2021
LOCATION
Online as part of University of Toronto Entrepreneurship Week
TIME
5:30PM ~ 7:30PM
– PITCH 2021 –
PITCH showcases innovation and entrepreneurship from University of Toronto, Sheridan College, and our greater community. Focusing on early-stage ventures, we bring together innovators from a variety of sectors to pitch their businesses for cash prizes and in-kind support.
Join us on March 8th, 2021 for our second PITCH, International Women’s Month Edition, to stand in support of women entrepreneurs at a competition that promises to break down barriers and reward great ideas from diverse voices.
With a panel of women-identifying judges and all the people pitching will be women-identifying, coming in from two streams of ideas and early stage startups, come celebrate creativity and entrepreneurship for all. Learn from amazing speakers sharing their experiences, network with great companies, and witness exciting pitches as companies compete at the hub of entrepreneurship in action.
$10,000 IN CASH PRIZES!
+ $10,000 in in-kind legal services from Cassels – Canadian Corporate Law Firm
– Categories –
Early stage
Do you have a business idea that will change the world for better? If you have an idea that aligns with the UN Sustainable Development Goals then you should apply here!
Eligibility Criteria:
- This competition is for individuals that identify as women
- Registrants must be a student or alumni of the University of Toronto or Sheridan College; OR participants of EDGE or any of the U of T CLA/Incubator programs.
- Product or service idea must not be in the market (pre-launch)
- Less than $25k in investments or grants
All finalists must be able to:
- Attend a Pitch preparation workshop on February 10 at 10 am.
- Available for primary round judging on February 19th 4 – 6:30 pm
- Available to present on March 8th as a finalist
- U of T students and alumni are strongly encouraged to register and complete the free UTE IP Education Program – Level 1 modules (~2 hours) before the competition.
Later stage
If you are the founder of co-founder of an early-stage start-up that aligns with the UN Sustainable Development Goals then you should apply here!
Eligibility Criteria:
- Must have a self-identified women founder or co-founder
- Must be incorporated in Canada
- Registrants must be a student or alumni of the University of Toronto or Sheridan College; OR participants of EDGE or any of the U of T CLA/Incubator programs.
- Less than $100k in cumulative revenue and/or external investment (Angels, VCs, excluding grants) as of February 1st 2021.
Important Dates:
- Applications open – January 4th
- Applications deadline – February 1st
- Pitch Preparation Workshop – February 10th
- Judging – February 19th – 4:00 to 6:30 pm


Kiana ‘rookz’ Eastmond is an award-winning entrepreneur. She is the founder of Sandbox Studios–one of the most successful Urban Music Artist Development and Recording Facilities in Toronto, Canada. Sandbox has opened its doors to A-list celebrities such as Cardi B, Tory Lanez, Kid Ink and many more of the city’s up and coming acts.
Rookz is currently the Executive Director at Manifesto and splits her time, appearing at special events that speak to her expertise while simultaneously serving her community. Not an overnight success, Rookz continues to share her story in hopes of inspiring others to push through adversity, offering strategies and tools to help others rise to success.
She has been featured in The Globe & Mail, ELLE Magazine, The Toronto Star, FLARE and Complex just to name a few. rookz has also partnered with numerous brands such as American Express, Live Nation, Nike, Jordan, Google & YouTube Music.
Our Panelists
- Deanne HupfieldDeanne HupfieldI experienced a lot of intergenerational trauma growing up as the child of a survivor of the Sixties Scoop.
My mom was taken from her home and made a crown ward, being raised in many non-Indigenous homes.
She was raised away from her community and her culture.
My mother tried really hard to show me the importance of my culture despite not having the chance to grow up in it herself.
I remember going to my first powwow and it was so beautiful and mesmerizing! As I walked into the powwow arena, there were drummers in the centre and people dancing around them. I saw one woman as she was spinning. To me she was the most beautiful woman I had ever seen and I got so excited.
I knew I just had to learn how to dance like that too. I asked my mom to teach me but she was sad she couldn’t help me, having not learned to powwow dance herself as a child. My mom suggested I follow these beautiful dancing women around and learn from them. So that’s what I did, until they eventually took me under their wings.
And that’s how I came to learn the meaning behind these sacred dances.
But it wasn’t all easy from there.
My childhood and teen years were a struggle, as I spent time in foster homes and experienced extreme poverty. I had to learn how to steal just to have clothes and avoid being hungry all the time.
Through dance, I found my way out and it gave me new hope. I have seen a lot of family and friends go through many struggles and challenges, so I am extremely grateful for the power that dance can have for healing.
This is why I am so passionate about teaching the traditional ways of powwow dance to others. I have seen the difference it made in my own life and the lives of the students that I work with. I believe that all Indigenous people should have access to learning powwow about dance and culture, even when growing up displaced from their community.
My path has led me to working for the Toronto District School Board supporting Indigenous students and running a Powwow club for elementary students. I also mentor youth and taught powwow dance at the Native Canadian Centre of Toronto, for over 10 years.
Now, through my popular YouTube channel and Jingle Dress Making course, I am able to reach even more people and share my culture in a way that has helped me to heal so much.
- Pamela UppalPolicy AdvisorPamela UppalPolicy Advisor
Pamela cares deeply about how women experience the world and so her work over the past 10 years has focused on creating gender equitable systems by bridging frontline work, research initiatives, and policy advocacy. She led a nonprofit organization as a student volunteer, was a frontline worker at a multi-service agency, designed diversity trainings, and collaborated on multiple research projects exploring gender equity in the South Asian community. Currently, she is a policy advisor at the Ontario Nonprofit Network leading its future of work file with a nonprofit and gender-based intersectional lens, alongside the decent work for women project. Pamela also facilitates men’s therapy groups and is on the board of Laadliyan – celebrating and empowering daughters. She holds a Masters degree in Women Studies & Feminist Research from Western University.
- Karlena WaughKarlena Waugh
Experienced Co-Founder with a demonstrated history of working in the higher education industry. Skilled in Event Planning, Customer Service, Communication, Critical Thinking, and Student Leadership. Strong arts and design professional with a Honours Bachelor of Arts (B.A.) focused in Sexuality, Marriage, and Family Studies - Biology Minor from University of Waterloo.
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