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DTSTART;TZID=America/Toronto:20221101T173000
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UID:87538-1667323800-1667329200@icubeutm.ca
SUMMARY:Ethical Marketing
DESCRIPTION:If your inspiration for creating a social enterprise is to address issues in our society and environment\, then surely ethics are important to you! You’re trying to do the right thing in the sourcing\, production\, packaging\, and operations\, but you may be worried that it’s not perfect. With that in mind\, how do you market the critical impact you’re making without greenwashing or social washing? You want to feel good about what you’re doing\, and definitely don’t want to be called out for being contradictory! \nIn this workshop by Julianna Van Adrichem\, we’ll delve into how to spot greenwashing and social washing\, and what it takes to promote your social enterprise authentically and ethically. You’ll learn ways to market your social enterprise effectively without feeling gross! There will be time to reflect on your marketing and to discuss it with others in breakout rooms. There will also be time for questions. \n\n\n\nOur Speaker: Julianna Van Adrichem \nJulianna Van Adrichem created Promosaurus after 15 years of experience growing social enterprises focused on solar energy\, sustainable agriculture\, waste reduction\, land conservation and other solutions for our environment. In 2019\, she branched out on her own to expand her impact by offering marketing services to many more social enterprises that are doing crucial work for our societies and the planet. \nHer degrees in International Development and Biological Sciences from the University of Guelph ensures that her communications align with the science behind the initiatives and allows her to bring an analytical approach to marketing and to see the larger picture. Julianna is currently a mentor in the Rhyze Ventures Program with Innovation Guelph. \nGet your FREE ticket now!
URL:https://icubeutm.ca/event/ethical-marketing/
LOCATION:Online\, Webinar
CATEGORIES:Community Events
ATTACH;FMTTYPE=image/png:https://icubeutm.ca/wp-content/uploads/2022/10/87538_image.png
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DTSTART;TZID=America/Toronto:20221103T180000
DTEND;TZID=America/Toronto:20221103T200000
DTSTAMP:20260619T090410
CREATED:20221003T191707Z
LAST-MODIFIED:20221103T134931Z
UID:87512-1667498400-1667505600@icubeutm.ca
SUMMARY:CANCELLED: Market Research
DESCRIPTION:Come learn first-hand how to use market research tools available to start-ups via the ICUBE community.\n\n\nYou will receive training in how to conduct research\, a demo of the best research tools available\, and guidance in finding the information needed to validate the main areas of your business. \nThis workshop will be most beneficial to early-stage entrepreneurs interested in learning how to conduct primary and secondary market research. \nThrough the session you will: \n·         Learn about the pros and cons of different research types \n·         Receive guidance in conducting primary and secondary research \n·         Explore the main market research tools available through the library \n·         Start finding key information to validate the assumptions in your business plan \n·         Walk away with a list of valuable resources to continue your research \n\n\n\nAbout the Speaker: Catherine MacGregor is the Finance Learning Centre Liaison Librarian at the University of Toronto Mississauga. Before joining the UTM Library last year\, Catherine was a Knowledge Analyst at the Ontario Securities Commission.  She also has experience as a librarian at two different corporate law firms in Toronto.
URL:https://icubeutm.ca/event/market-research/
LOCATION:ICUBE UTM – Financial Learning Centre\, 3359 Mississauga Road\, Mississauga\, ON L5L 1C6\, Mississauga\, L5L 1C6\, CA
CATEGORIES:Community Events
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20221116T180000
DTEND;TZID=America/Toronto:20221116T193000
DTSTAMP:20260619T090410
CREATED:20221108T185833Z
LAST-MODIFIED:20221116T144901Z
UID:87564-1668621600-1668627000@icubeutm.ca
SUMMARY:Legal session: Shareholders & Corporate Power Structures
DESCRIPTION:Learn how shareholders interact with each other and how the formal power structure of a corporation works!\n\n\nAvoid making expensive mistakes. Learn how shareholders interact with each other and how the formal power structure of a corporation works\, running down from shareholders to directors to officers to employees. \nOur Speaker: Hani Al-Dajane \nEmerge Law was founded by Hani Al-Dajane in 2019 to reimagine the delivery of legal services. \nHani is a corporate and transactional lawyer. In his practice\, Hani serves as outside counsel to businesses\, advising on matters ranging from formation to exit including equity compensation\, regulatory compliance\, and purchase and sale of businesses. \nHani is also a serial entrepreneur himself and is the founder of a new age media company called Yalla\, which has been featured in Canada Digest\, Toronto News\, and Globe and Mail. \n\nZoom Link: https://utoronto.zoom.us/j/87002420287
URL:https://icubeutm.ca/event/legal-session-shareholders-corporate-power-structures-3/
CATEGORIES:Community Events
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DTSTART;TZID=America/Toronto:20221117T180000
DTEND;TZID=America/Toronto:20221117T193000
DTSTAMP:20260619T090410
CREATED:20221114T193535Z
LAST-MODIFIED:20221114T193535Z
UID:87569-1668708000-1668713400@icubeutm.ca
SUMMARY:Design Thinking | Part 02
DESCRIPTION:You will be introduced to the concept of Human Centered Design and how it is applied through the 5 step Design-Thinking process.\n\n\nIn this 90 minute workshop you will be introduced to the concept of Human Centered Design and how it is a applied through the 5 step Design-Thinking process. By the end of the workshop\, you would have been introduced to a few key tools used in Design Thinking and gain an appreciation for how you can design products and services by putting human needs at the center of your innovation process. \n\n\n\nSpeaker: Andrew Seepersad \nAndrew is the Associate Director for the Business Design Initiative\, a research and education center at the Rotman School of Management which focuses on Design-led Innovation Management. A graduate of Rotman’s MBA program he is currently pursuing a Doctorate in Business Administration at the Paris School of Business. He is a trained Design Thinking facilitator who also holds a certificate in Learning Experience Design. In addition to his work at Rotman\, Andrew provides private consulting for organizational innovation projects.  Previously\, he worked over a decade at a large multinational corporation\, building extensive experience in Corporate Strategy\, Planning\, Financial Management and Partner Relations Management. In addition\, he was actively involved in theatre\, having founded and led a successful theatre company.
URL:https://icubeutm.ca/event/design-thinking-part-02/
LOCATION:ICUBE UTM – L1240\, Innovation Complex\, 3359 Mississauga Road\, Mississauga\, ON L5L 1C6\, Mississauga\, L5L 1C6\, CA
CATEGORIES:Community Events
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DTSTART;TZID=America/Toronto:20221123T180000
DTEND;TZID=America/Toronto:20221123T190000
DTSTAMP:20260619T090410
CREATED:20221005T135439Z
LAST-MODIFIED:20221005T135439Z
UID:87528-1669226400-1669230000@icubeutm.ca
SUMMARY:Visual Branding Crash Course
DESCRIPTION:This crash course introduces entrepreneurs to branding; what it is\, when to do it\, how to use it\, and why it’s so important.\n\n\nAfter hearing from three industry professionals from Toronto-based branding studio\, Wysp Creative\, you’ll have a better understanding of the essential role branding plays in your business. \nOur Speakers: \nLucas DeClavasio \nLucas started his first business when he was 23 years old and learned about the branding process by diving in head first. He has a decade of experience in the design and branding industry\, and has recently started exploring the world of user research. \nAndrew Patterson \nWith nearly 20 years of design and branding experience\, Andrew is a proud partner of Wysp Creative\, and also teaches graphic design and illustration at Sheridan College. When it comes to realizing original designs\, his integrity is unmatched. \nMonica Low \nMonica’s breadth of experience stretches from publishing to design\, to branding\, to business consulting\, all over a successful 20+ year career. She is a partner and key brand strategist at Wysp Creative; she can make you look good AND tell you what to do next.
URL:https://icubeutm.ca/event/visual-branding-crash-course-2/
CATEGORIES:Community Events
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