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DTSTART;TZID=America/Toronto:20201001T183000
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UID:84671-1601577000-1601582400@icubeutm.ca
SUMMARY:Feminist Business Model Canvas
DESCRIPTION:For entrepreneurs who have explored or experimented with the Business Model Canvas\, and are interested in a new model for businesses with goals beyond profit\n\n\n\n\n\n\nAbout this Event\n\n\nYou’ve seen and used the well-known Business Model Canvas (Osterwalder\, et al.\, 2010) to understand how a conventional business might structure its revenue model… but wondered\, what about a business that has goals beyond profit? What about a business that has a social goal\, an economic goal\, and even a political goal of transforming the world and moving it towards justice and flourishing? \nIf you’ve been wondering how to build a revenue model that moves your business towards the future\, consider the Feminist Business Modal Canvas. The FBMC addresses many of the same components of a revenue model as the conventional BMC\, but takes it several steps further to help you build your values and your visions directly into your business. \nIn this workshop: \n\nGet familiar with the Feminist Business Model Canvas\nLearn why it was developed and how it extends our discussions of entrepreneurship.\nContrast the two business model canvases to understand how different tools help us see and seize different opportunities.\nSketch your current business idea using the FBMC to reveal places where your model can — and should– be expanded.\nLearn some foundational concepts of inclusive feminism and how these are relevant to business.\n\nThis workshop is designed for: \n\nFolks who are already familiar with business modeling and revenue generation\, and who are familiar with the Osterwalder canvas or the Running Lean (Maurya) canvas.\nParticipants who are interested in social entrepreneurship\, people+profits\, triple-bottom-line models\, and other progressive business initiatives will find their values affirmed and their visions broadened by this workshop.\n\nLed by CV Harquail\, PhD\, of Feminists At Work \n\nREGISTER NOW
URL:https://icubeutm.ca/event/feminist-business-model-canvas/
LOCATION:Online\, Webinar
CATEGORIES:Community Events
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DTSTART;TZID=America/Toronto:20201013T180000
DTEND;TZID=America/Toronto:20201013T203000
DTSTAMP:20200921T184025Z
CREATED:20200921T184025Z
LAST-MODIFIED:20200921T184025Z
UID:84689-1602612000-1602621000@icubeutm.ca
SUMMARY:Digital Marketing 101
DESCRIPTION:Dive deeper into the relationships you are building with customers and create a strategy for how you will communicate with them online\n\n\n\nTogether we will clarify who your ideal customer is\, and map out your online presence. Explore different marketing channels\, and start putting tools in place to create a landing page and marketing strategy for reaching clients and building your revenue.  \nYou Will: \n\nGet clear about your value proposition\nMap out the ways your target customers will interact with your business\nDetermine what channels should be part of your marketing plan\nBuild a strategy for where and how you will reach your customers\nStart planning your landing page and receive feedback on your strategy\n\nFeatured Guest  \nGarrett Hall is a business development and marketing professional with extensive business experience. Garrett’s business expertise is best demonstrated in the building of a multi-channel business from sales of $70\,000 to $7.5 million; growing the customer base from 50\,000 to 835\,000 names (and digital customers from zero to 172\,455). After selling the business to a larger company in 2009\, Garrett has been involved with Business Development and Digital Marketing Consulting. \nAreas of Expertise: \n\nTraditional & digital/internet marketing\neCommerce\nOperations mManagement\nProduct value proposition\n\nIf you require any accommodations to register or to ensure your full participation in this event\, please let us know at leapstartup@arezue.com \n\n\nLeap Startup League Series  \nThis series includes five workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE.  Also in this series: \nResearch Tools and BMC Validation: Wednesday September 30\, 6pm-8:30pm \nFinance 101: Tuesday October 27\, 6-8:30pm \nSales Bootcamp: Saturday November 14\, 10am-3pm \nPitching through Storytelling; Monday December 7\, 6pm-8:30pm \n \n\n\nHosts \nEDGE \nEDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea\, EDGE has the resources to get you started. \nICUBE \nICUBE is a hub for idea exploration\, early-stage business development\, and co-working. We provide expert support\, resources\, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it! \n \n\n\nMEDIA CONSENT  \nPhotographs and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes and may be made available to the media and other third parties or published on the Internet. By registering for any of our events\, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes\, please speak to one of the organizers at the Registration Desk
URL:https://icubeutm.ca/event/digital-marketing-101/
CATEGORIES:Community Events
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20201022T120000
DTEND;TZID=America/Toronto:20201022T130000
DTSTAMP:20201016T173806Z
CREATED:20201016T173806Z
LAST-MODIFIED:20201016T173806Z
UID:84798-1603368000-1603371600@icubeutm.ca
SUMMARY:Crafting an Authentic Go-to-Market Strategy with Gartner
DESCRIPTION:Chris Howard and U of T startups will discuss how startups can put Gartner trends and insights to use in their market research and planning.\n\n\n\nFeaturing guest speaker Chris Howard\, Chief of Research\, Gartner  \nHosted by Jon French\, Director\, U of T Entrepreneurship; and Carey Toane\, Entrepreneurship Librarian\, University of Toronto Libraries  \n \nIn 2020\, understanding your market is more important…and more challenging than ever.  Consumer behaviour and demand is changing at a rapid pace and it can be difficult to know where to start.   \n \nJoin Gartner Chief of Research Chris Howard\, who will discuss how startups can put Gartner trends and insights to use in their market research and planning. U of T startups will share their business and market research uncertainties\, followed by a Q & A. UTL entrepreneurship librarian Carey Toane will provide an introduction to U of T’s Gartner subscription and features.  \n \nWhen: October 22\, 12:00 – 1:00 p.m. EST  \nWhere: Online via Zoom (registrants will receive a link prior to the session start)
URL:https://icubeutm.ca/event/crafting-an-authentic-go-to-market-strategy-with-gartner/
ATTACH;FMTTYPE=image/jpeg:https://icubeutm.ca/wp-content/uploads/2020/10/84798_image.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Toronto:20201027T180000
DTEND;TZID=America/Toronto:20201027T203000
DTSTAMP:20200921T184048Z
CREATED:20200921T184048Z
LAST-MODIFIED:20200921T184048Z
UID:84695-1603821600-1603830600@icubeutm.ca
SUMMARY:Finance 101
DESCRIPTION:Get crystal clear on the key components of making money in your business.\n\n\n\nIn this interactive workshop\, you will focus on the key components of making money in your business. Participate in an environment  that will ignite your revenue growth through guided discussions and thought-provoking exercises. \nYou will: \n\nLearn why it’s imperative to get crystal clear on your revenue model\nGain the knowledge and tools required to choose a revenue model that is both feasible and that will deliver the income and life that you want\nGain a framework to establish your revenue source\, pricing\, who to serve\, and number of clients you need to serve\nBuild the competence & confidence to take your business to the next level\, by getting in tune with your numbers (financial forecasting)\nShare\, learn\, and connect with other entrepreneurs\n\nIf you require any accommodations to register or to ensure your full participation in this event\, please let us know at leapstartup@arezue.com \n \nFeatured Guest \nZahra Qureshi is an experienced finance professional with a demonstrated history of working in a variety of industries including mining\, financial services\, and technology. She has a proven focus and success in process improvement and problem solving. Well versed in all aspects of finance\, accounting and business development to support companies and their growth. Zahra is also founder of the Social Venture Circuit – a nonprofit\, membership group for social enterprises operating within the region of Peel. \n \nLeap Startup League Series  \nThis series includes five workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE.  Also in this series: \nResearch Tools and BMC Validation: Wednesday September 30\, 6pm-8:30pm \nDigital Marketing 101: Tuesday October 13\, 6-8:30pm \nSales Bootcamp: Saturday November 14\, 10am-3pm \nPitching through Storytelling; Monday December 7\, 6pm-8:30pm \n \nHosts \nEDGE \nEDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea\, EDGE has the resources to get you started. \nICUBE \nICUBE is a hub for idea exploration\, early-stage business development\, and co-working. We provide expert support\, resources\, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it! \nIf you require any accommodations to register or to ensure your full participation in this event\, please let us know at leapstartup@arezue.com \n \nMEDIA CONSENT  \nPhotographs and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes and may be made available to the media and other third parties or published on the Internet. By registering for any of our events\, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes\, please speak to one of the organizers at the Registration Desk
URL:https://icubeutm.ca/event/finance-101-2/
CATEGORIES:Community Events
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