ICUBE UTM

Ethical Marketing
2022-11-01 17:30 - 19:00 (America/Toronto) | Online, Webinar
If your inspiration for creating a social enterprise is to address issues in our society and environment, then surely ethics are important to you! You’re trying to do the right thing in the sourcing, production, packaging, and operations, but you may be worried that it’s not perfect. With that in mind, how do you market the critical impact you’re making without greenwashing or social washing? You want to feel good about what you’re doing, and definitely don’t want to be called out for being contradictory!
In this workshop by Julianna Van Adrichem, we’ll delve into how to spot greenwashing and social washing, and what it takes to promote your social enterprise authentically and ethically. You’ll learn ways to market your social enterprise effectively without feeling gross! There will be time to reflect on your marketing and to discuss it with others in breakout rooms. There will also be time for questions.

Our Speaker: Julianna Van Adrichem
Julianna Van Adrichem created Promosaurus after 15 years of experience growing social enterprises focused on solar energy, sustainable agriculture, waste reduction, land conservation and other solutions for our environment. In 2019, she branched out on her own to expand her impact by offering marketing services to many more social enterprises that are doing crucial work for our societies and the planet.
Her degrees in International Development and Biological Sciences from the University of Guelph ensures that her communications align with the science behind the initiatives and allows her to bring an analytical approach to marketing and to see the larger picture. Julianna is currently a mentor in the Rhyze Ventures Program with Innovation Guelph.
Get your FREE ticket now!

Medicine Wheel Teachings
2022-10-25 17:00 - 18:30
Please join us in our drop in zoom session at 5pm.

Redbird Circle will be delivering twelve online workshops on the topic of two-eyed seeing in entrepreneurship. The workshops will offer participants an opportunity to learn about the duality in entrepreneurship and innovation, and invite them to think in new ways about themselves, their community, and our connection to the spirit of the land. The workshops aim to build traditional knowledge, community, facilitate partnerships and mentorships, and build pathways to success for Indigenous entrepreneurs. For a list of upcoming workshops, dates and to register please see below. To learn more about the program, please visit: https://icubeutm.ca/indigenous/
Once you register for an online workshop, our team will follow up with instructions of how to join. If you don’t receive an email, please contact us at admin@redbirdcircle.com.
Redbird Circle Inc. in partnership with University of Toronto’s iCube UTM, The Bridge and University of Toronto’s Libraries.
At Redbird Circle Inc, we empower Indigenous Governments and their People by merging Indigenous Knowledge, entrepreneurship and innovative learning approaches. Through strategic post-secondary partnerships, we offer multiple (virtual) courses on leadership, business creation, innovation, strategy and investment through an Indigenous lens.
The BRIDGE is a joint venture between UTSC’s Department of ManagementOpens an external site in a new window and the UTSC LibraryOpens an external site in a new window. It is where business, research and innovation converge, delivering extraordinary student experiences through entrepreneurship, research, advanced training programs, and work-integrated learning. Our state-of-the-art facility includes a business research library, data lab, and collaboration lounge. We are a U of T accelerator focused on student formation, and a pathway for industry and community partnerships. The BRIDGE connects the best academic theory with creative applications and aspiring minds.
University of Toronto Libraries supports campus entrepreneurs enrolled in courses and programs, commercializing research, and launching startups on their own or via a campus accelerator.
ICUBE is the home of Social Entrepreneurship and early-stage start-ups at UTM, offering resources, programs, workshops and mentorship for people who are changing the world. We empower innovators, creators, and change-makers to explore their ideas and make them happen. If you want to make a difference, ICUBE is here to help you make it.

Create a ‘Wow!’ Experience That Turns Your Customers Into Raving Fans
2022-10-19 17:00 - 18:30 | Online, Webinar
Create a ‘Wow!’ Experience That Turns Your Customers Into Raving Fans

Join award-winning business coach Caitlin Blundell to learn how to build customer loyalty and increase referrals. You’ll learn how to convert your first-time customers into repeat business, and your regular customers into raving fans. Build a more profitable, successful business – one that works for you, not because of you – with these practical, action-oriented strategies.

Caitlin is a certified and award-winning business coach who works with business owners who are driven to excel even further.
She helps entrepreneurs build a more profitable and enjoyable business – one that works for them, not because of them. She helps her clients achieve more using proven tools, methodologies, and systems that have been tested and perfected over tens of thousands of businesses worldwide. As a coach, she holds her clients accountable, and, just like a sports coach, pushes them to perform at optimal levels.

Taxation and Accounting of an Indigenous Business
2022-10-18 17:00 - 18:30

Introduction to Design Thinking
2022-10-11 18:30 - 20:00 | ICUBE UTM – L1240, Innovation Complex, 3359 Mississauga Road, Mississauga, ON L5L 1C6, Mississauga, L5L 1C6, CA
You will be introduced to the concept of Human Centered Design and how it is applied through the 5 step Design-Thinking process.

In this 90 minute workshop you will be introduced to the concept of Human Centered Design and how it is a applied through the 5 step Design-Thinking process. By the end of the workshop, you would have been introduced to a few key tools used in Design Thinking and gain an appreciation for how you can design products and services by putting human needs at the center of your innovation process.

S﻿peaker: Andrew Seepersad
Andrew is the Associate Director for the Business Design Initiative, a research and education center at the Rotman School of Management which focuses on Design-led Innovation Management. A graduate of Rotman’s MBA program he is currently pursuing a Doctorate in Business Administration at the Paris School of Business. He is a trained Design Thinking facilitator who also holds a certificate in Learning Experience Design. In addition to his work at Rotman, Andrew provides private consulting for organizational innovation projects. Previously, he worked over a decade at a large multinational corporation, building extensive experience in Corporate Strategy, Planning, Financial Management and Partner Relations Management. In addition, he was actively involved in theatre, having founded and led a successful theatre company.

Funding for an Indigenous Business
2022-10-11 17:00 - 18:30

Starting an Indigenous Business
2022-10-04 17:00 - 18:30

Barriers & Challenges: What’s your biggest challenge of starting a business
2022-09-27 17:00 - 18:30

Cultural Opening & Indigenous Entrepreneurship in Canada
2022-09-20 17:00 - 18:30
Please join us in our drop in zoom session at 5pm.

Redbird Circle will be delivering twelve online workshops on the topic of two-eyed seeing in entrepreneurship. The workshops will offer participants an opportunity to learn about the duality in entrepreneurship and innovation, and invite them to think in new ways about themselves, their community, and our connection to the spirit of the land. The workshops aim to build traditional knowledge, community, facilitate partnerships and mentorships, and build pathways to success for Indigenous entrepreneurs. For a list of upcoming workshops, dates and to register please see below. To learn more about the program, please visit: https://icubeutm.ca/indigenous/
Once you register for an online workshop, our team will follow up with instructions of how to join. If you don’t receive an email, please contact us at admin@redbirdcircle.com
Redbird Circle Inc. in partnership with University of Toronto’s iCube UTM, The Bridge and University of Toronto’s Libraries.
At Redbird Circle Inc, we empower Indigenous Governments and their People by merging Indigenous Knowledge, entrepreneurship and innovative learning approaches. Through strategic post-secondary partnerships, we offer multiple (virtual) courses on leadership, business creation, innovation, strategy and investment through an Indigenous lens.
The BRIDGE is a joint venture between UTSC’s Department of ManagementOpens an external site in a new window and the UTSC LibraryOpens an external site in a new window. It is where business, research and innovation converge, delivering extraordinary student experiences through entrepreneurship, research, advanced training programs, and work-integrated learning. Our state-of-the-art facility includes a business research library, data lab, and collaboration lounge. We are a U of T accelerator focused on student formation, and a pathway for industry and community partnerships. The BRIDGE connects the best academic theory with creative applications and aspiring minds.
University of Toronto Libraries supports campus entrepreneurs enrolled in courses and programs, commercializing research, and launching startups on their own or via a campus accelerator.
ICUBE is the home of Social Entrepreneurship and early-stage start-ups at UTM, offering resources, programs, workshops and mentorship for people who are changing the world. We empower innovators, creators, and change-makers to explore their ideas and make them happen. If you want to make a difference, ICUBE is here to help you make it.

Ideation Lab Summer Pitch Competition
2022-08-31 17:00 - 18:00
Join us from 5:00pm to 6:00pm on Wednesday, August 31, 2022 for the Ideation Lab Pitch Competition! Watch 5 finalists compete for prize money and in-kind prizes, see examples of how the pitching process works, and understand what to expect from investors and interested parties.
This event is facilitated by ICUBE at the University of Toronto Mississauga (UTM) and will be held virtually via ZOOM. Sign-up information is to follow!
Eligibility Criteria:

Member of the Summer 2022 Ideation Lab
Successfully completed 3 online modules as part of the program requirements
Attended 2 virtual and/or in-person events before the time of application
Completed Practice Pitch session, as hosted by ICUBE

Judging Criteria:
The panel of judges will be looking for the venture’s:

Opportunity: A clearly identified problem and articulated and compelling value proposition
Viability and impact: Demonstrated traction, market opportunity and knowledge
Growth potential: Sustainable and scalable idea
Innovation: Intellectual property and/or strong competitive differentiation
Talent: A strong team
Communication skills: An effective and persuasive overall application and pitch presentation

Zoom link for the event:
https://utoronto.zoom.us/j/88642184664

Ideation Lab Info Session
2022-08-25 11:00 - 12:00
Calling on innovators from all backgrounds!

ICUBE at UTM is excited to be facilitating the Ideation Lab during the Fall of 2022 to help you put big ideas into action! By taking part in the program, you can access webinars, live events, and mentorship, needed to map out a sustainable business or organization. You also will be eligible to compete for prize money at the end of the program to help you further launch your idea into reality. So, whether you’ve been building an invention, dreaming of starting a non-profit, or see a nagging problem you know you could fix – the Ideation Lab will help you make it happen!
Any interested students, alumni, or community members with start-up ideas are encouraged to attend this information session to learn more!

Visual Branding Crash Course
2022-07-12 17:00 - 18:30
This crash course introduces entrepreneurs to branding; what it is, when to do it, how to use it, and why it’s so important.

After hearing from three industry professionals from Toronto-based branding studio, Wysp Creative, you’ll have a better understanding of the essential role branding plays in your business.
Our Speakers:
Lucas DeClavasio
Lucas started his first business when he was 23 years old and learned about the branding process by diving in head first. He made a lot of mistakes, and learned a lot from them. After a decade in the design and branding industry, he has helped Wysp Creative develop a streamlined branding package that’s quick and affordable without sacrificing quality.
Andrew Patterson
With nearly 20 years of design and branding experience, Andrew is a proud partner of Wysp Creative, and also teaches graphic design and illustration at Sheridan College. When it comes to realizing original designs, his integrity is unmatched.
Monica Low
Monica’s breadth of experience stretches from publishing to design, to branding, to business consulting, all over a successful 20+ year career. She is a partner and key brand strategist at Wysp Creative; she can make you look good AND tell you what to do next.

Fundraising Workshop
2022-06-24 17:00 - 18:30
Attend this session to learn about the various ways in which entrepreneurs can raise funds for their businesses.

With speakers from York Angels and Futurpreneurs, you’ll learn about how best to approach investors, and seek out other financing opportunities to support your growth. A ZOOM link will be emailed to participants closer to the event date.

Speakers:

Enrique Soissa
With over a decade and a half in media and entertainment industries, working in content and client facing roles, I have spent my time in major media organizations as well as start-ups. From founding and running my own business in the music industry, acquisitions, and client management roles, I have a wide variety of experiences to draw from. Now in the role of BDM for Futurpreneur, I am now able to support new business creators during their key foundational stage.

Katie Salem CPA, CA
Katie Salem CPA, CA is an accomplished financial professional and strategist with over 25 years of experience in public accounting and management consulting. She has advised start-ups, small business owners as well as large corporations with an exceptional commitment to helping clients achieve their financial, operational, and strategic objectives. She is the Executive Director of York Angel Investors and an active Angel Investor.

#UofTPRIDEPITCH 2022
2022-06-15 17:00 - 18:30 | University of Toronto Mississauga, 3359 Mississauga Road, Mississauga, ON L5L 1C6, Mississauga, L5L 1C6, CA
U of T Entrepreneurship and Positive Space is thrilled to announce the second U of T PRIDE Pitch Competition.

We are thrilled to announce the third year of U of T’s PRIDE Pitch. Students from all three campuses are welcome to apply for #UofTPRIDEPITCH – a competition that offers $5,000 in cash prizes to recognize, reward and accelerate the U of T’s 2SLGBTQ+ entrepreneurs. Selected individuals or teams will compete by showcasing their idea via a five-minute pitch to a panel of judges.
Come and watch our prideful students pitch for the chance to win one our cash prizes!

Legal session: Shareholders & Corporate Power Structures
2022-05-31 17:00 - 18:30
Learn how shareholders interact with each other and how the formal power structure of a corporation works!

Avoid making expensive mistakes. Learn how shareholders interact with each other and how the formal power structure of a corporation works, running down from shareholders to directors to officers to employees.
Featured Guests
Matthew Literovich – Senior Associate, Dentons
Matthew Literovich is a senior associate in Dentons’ Corporate group. Based in Toronto, he has significant experience in the technology, life sciences, and charities spaces.
Matthew works extensively with emerging companies and investors as a part of the Firm’s Venture Technology and Emerging Growth Companies group. He advises on incorporations, shareholder matters, reorganizations, equity and debt financings, mergers and acquisitions and other corporate-commercial issues that may arise.
Areas of Expertise:

Joint Ventures
Venture Capital
Directors and Officers
Mergers and Acquisitions
Ahmed Mudathir – Associate, Dentons

Ahmed Mudathir is an associate in Dentons’ Corporate group. Based in Toronto, his practice focuses on corporate and transactional matters for venture technology and emerging growth companies, as well as securities and mergers and acquisitions.
Prior to joining Dentons, Ahmed was a member of a leading national law firm focusing on corporate and commercial transactions, and leveraging the use of cutting-edge legal technologies.
Areas of Expertise:

Corporate
Securities and Corporate Finance
Mergers and Acquisitions
Venture Technology and Emerging Growth Companies
Venture Capital

Media Consent: By registering for this session, you consent to the reproduction or use of the photographs, Screenshots, and video recordings taken during this event. This information in whole or in part, in all forms and media, will be used for distribution to the general public for the purposes of publicity and promotion of ICUBE UTM and its services. In giving this consent, you release ICUBE UTM and its nominees from liability for any violation of any personal or proprietary right you have in connection with any sale, reproduction or use of the digital media.

ICUBE’s Poker Night
2022-05-12 17:00 - 19:00 | Blind Duck Pub, 3359 Mississauga Rd, Mississauga, ON L5L 1C6, Mississauga, L5L 1C6, CA
Join our fun networking event to meet students, peer entrepreneurs, investors and mentors while enjoying snacks and winning prizes.

You don’t need to be a pro poker player, we will have a table for 1st timers & beginners and will offer a brief tutorial.

Ideation Lab Info Session
2022-04-13 13:30 - 14:30
Calling on innovators from all backgrounds!

ICUBE at UTM is excited to be facilitating the Ideation Lab during the Summer of 2022 to help you put big ideas into action! By taking part in the program, you can access webinars, live events, and mentorship, needed to map out a sustainable business or organization. You also will be eligible to compete for prize money at the end of the program to help you further launch your idea into reality. So, whether you’ve been building an invention, dreaming of starting a non-profit, or see a nagging problem you know you could fix – the Ideation Lab will help you make it happen!
Any interested students, alumni, or community members with start-up ideas are encouraged to attend this information session to learn more!

Women in Social Enterprise Spotlight and Networking
2022-03-29 14:00 - 15:00
Let’s celebrate and share the impactful work of Canadian women in creating social and environmental change

Canada is full of entrepreneurial women working to create positive social and environmental impact everyday. Join us on March 29th for a virtual networking session to tell your story and hear from other women social entrepreneurs. Share your experience, passion, challenges and successes with other women who are just as passionate about creating positive change.
You should attend if you are..

A woman working in the social enterprise space in Canada
Already have or are interested in building a social impact mission for your business
Entrepreneurs or employee for a for-profit or non-profit working on impact-focused projects
Excited to share your vision and the social impact solutions you are working on
Looking to connect and collaborate with others to grow
Keen to participate in an afternoon of candid conversations

What to expect

A short presentation from our founder on Women and the United Nations Sustainable Development Goals
Lots of time to network in small groups
Safe space to raise issues you are experiencing in moving your vision forward
A lookbook for attendees to share their work

Spots are limited so register now and make sure to book the time in your calendar.
Hosted by Startup Social Enterprise, a Startup Canada community driven by Social Venture Circuit.
This event is brought to you by the generous support of the Startup Women Community Fund, presented by Startup Canada, UPS and Scotiabank.

Build a Better World
2022-03-13
Are you interested in how technology can help build a better future for our community? We are looking for students who are ready to make change!
Take part in this challenge and develop solutions to a real-world problem of your choice within two categories – Climate Change and Sustainability or Societal Impact and Supporting Community. Any post-secondary student in Canada can join – we only encourage that 50% of your team identifies with the 2SLGBTQ+ community. You don’t need a background in tech, we want all walks of life to come to the table.
Register a team or join one today! Make sure you submit your ideas by March 13.

Mississauga Women's Entrepreneur Conference 2022
2022-03-10 10:00 - 11:30
Join the Women’s Entrepreneur Conference and learn from entrepreneurs on how to increase gender equality and ensure a sustainable future

Women’s Entrepreneur Conference
“Gender Equality Today for a Sustainable Future”
Are you an entrepreneur looking to increase sustainability in your business through gender equality?
Join us at the Gender Equality Today for a Sustainable Future, Women’s Entrepreneur Conference, taking place online on Thursday March 10th, 2022
Learn from our panelists who will share information, experiences and insights to women entrepreneurs on how they address the gender gap and move towards equality to enhance and create a sustainable future
Registration in advance is required to attend this event. Register Today!
A Webex link will be emailed to all participants prior to the event start time. If you have any questions, please contact our events team at mbec.events@mississauga.ca

KEYNOTE SPEAKER
Jennifer Harper, Cheekbone Beauty Founder and CEO
An award-winning social entrepreneur, Jenn Harper is the founder and CEO of Cheekbone Beauty Cosmetics INC. Cheekbone Beauty is a digitally native direct to consumer brand that is helping Indigenous youth see themselves in a beauty brand while using the concept of Life Cycle Thinking (LCT) in the brands ethos and in developing products. Creating a new segment in the beauty industry – Sustainable Socially Conscious Beauty.
She speaks regularly to university, college and high school students about social entrepreneurship, empathy and the history of her First Nations family. She has also been invited to speak to various entrepreneur groups including women in business associations, Apple Canada and First Nations organizations. Cheekbone Beauty’s mission is to help every Indigenous youth see and feel their enormous value in the world while creating sustainable cosmetics.
www.cheekbonebeauty.com
Instagram | Twitter | Facebook – @cheekbonebeauty

GUEST SPEAKER
Noora Sharrab, Sitti Social Enterprise Ltd Co-Founder and CEO
Noora Sharrab is a Palestinian-Canadian Muslim social entrepreneur, mentor, humanitarian and mother of 3 and runs a non-profit and social enterprise dedicated to supporting refugee and displaced communities. She obtained her Master’s degree in Political Science with a Specialization in Refugee and Forced Migration Studies at York University in Toronto, Canada. In 2013, Noora partnered with Jacqueline Sofia to establish a Social Enterprise, Sitti with the purpose to empower refugee communities to become self-reliant through employment generation and promoting gender equality. Noora was an Advisory Council member with UNHCR Canada, and WeConnect International (Canada). She is a Canadian SheEO Venture Winner and the received the Muslim Awards of Excellence for ‘Women of the Year 2021’ Award. Most recently she won the BMO for Women, Entrepreneur Award for 2021 based on their sustainable impact with the refugee community and currently mentors young entrepreneurs as part of the EDGE hub at Sheridan College.
www.sittisoap.com
Instagram | Twitter | Facebook – @sittisoap TikTok – @shopsitti

GUEST SPEAKER
Seema Sanghavi, Cooks Who Feed Founder and CEO
As founder of Cooks Who Feed, Seema is passionate about ending hunger. In partnership with charities and NGOs, Cooks Who Feed is on a mission to empower food lovers to take action for a hunger-free world.
In addition to her career, she loves to cook, eat, and travel off the beaten track. She has travelled extensively and has had the pleasure to work in various countries including Canada, the UK, Belgium, The Netherlands, and India. She considers herself to be an amateur chef and enjoys taking cooking courses in different countries to learn the local cuisine and cooking techniques.
www.cookswhofeed.com
Instagram | Twitter | Facebook – @cookswhofeed

Hosted and presented by
Mississauga Business Entrepreneur Centre (MBEC), Economic Development, Small Business & Entrepreneurship Division, City of Mississauga, is your central source for small business information, resources and guidance. mississauga.ca/mbec 905-615-4460 mbec@mississauga.ca @MississaugaEDO – Instagram | Twitter | LinkedIn | Facebook
Presented in Partnership With The Federal Economic Development Agency for Southern Ontario

PITCH With a Twist
2022-03-08 17:30 - 19:30
PITCH showcases innovation and entrepreneurship from University of Toronto, Sheridan College, and our greater community. Focusing on early-stage ventures, we bring together innovators from a variety of sectors to pitch their businesses for cash prizes and in-kind support.
Join us on March 8th, 2022 for our third PITCH, International Women’s Month Edition, to stand in support of women entrepreneurs at a competition that promises to break down barriers and reward great ideas from diverse voices.
With a panel of women-identifying judges and all the people pitching will be women-identifying, coming in from two streams of ideas and early stage startups, come celebrate creativity and entrepreneurship for all. Learn from amazing speakers sharing their experiences, network with great companies, and witness exciting pitches as companies compete at the hub of entrepreneurship in action.

BCIC Biomedical Pitch Competition
2022-02-28
You are invited to the BCIC biomedical pitch competition!
Boston Chinese Investment Club (BCIC), ShangHai Zhangjiang Boston Enterprise Park, Yael Capital, Massachusetts Avenue Capital, Q Bay Center, and Sino-American Pharmaceutical Professionals Association-Washington DC/Baltimore Chapter(SAPA-DC) will be cohosting the Biomedical Pitch Competition to connect high-quality early-stage biomedical start-ups with investors and other business accelerator resources.
Why should you join?

Top three winning startup teams will get $17,000 cash award and $20,000 rental credits from our partnership incubators across multiple cities in the United States and China, including Boston, Bay area, Shanghai, Beijing and more;
$1 million and more direct equity investment from well-known venture capitalists (dozens of angel/VC funds will attend the final competition)
Mentorship from venture capitalists, serial entrepreneurs, corporate executives, and attorneys;
Media exposure through the websites, Wechats, and other channels in cohosters’ network;
Discounted services on incubator, startup Bootcamp, and financials;
Opportunities to partner with Asia market influencers and penetrate into Asia markets;

Startup Requirements

Comply with the relevant laws, regulations and policies of China and the United States, and do not infringe on the intellectual property rights and other legal rights of others. Individuals, teams and companies participating in the competition shall be responsible for the authenticity and accuracy of the registration information;
The ideas or products submitted are innovative and original, and have certain social and market value;
Under biomedical industry or sub-industries;
Specify the individual, company or team when registering for the competition;
There is no nationality restriction on participants. Any entities looking for Chinese-funded or US-funded can participate.

All applications are welcome to register before February 28th, 2022.

Summer Company Program 2022: Information Session (Option B)
2022-02-16 18:00 - 19:30
This session will provide information about the Mississauga 2022 Summer Company program and how to apply.

Summary
Are you a student 15-29 yrs, a parent/guardian or an educator? The Summer Company program can help Ontario students launch and operate a business this summer with the support of free business training, mentorship and an opportunity to receive a grant of up to $3,000 to help get their business started in Mississauga!
Event Details
Learn how the Summer Company Program can help Ontario students 15-29yrs receive free training, business skills development, mentorship and guidance, and an opportunity for a grant of up to $3,000 to start and operate their own business this summer.
This information session will provide you with information about the Summer Company program in Mississauga including:

Program eligibility requirements
Program participation requirements and expectations
Program training and mentorship
Program grant opportunity
and how to complete and submit a program application.

The Summer Company Program will be delivered virtually by the Mississauga Business Entrepreneur Centre (MBEC) for the Mississauga area.
Please note: Mississauga’s Summer Company program will give priority to new businesses only in Mississauga that are sales ready and must demonstrate that the business can operate and follow all government health and safety guidelines related to impacts of COVID-19 pandemic.
Approval of applications to participate in the Summer Company program is a competitive process. Students accepted in the 2022 Summer Company Program can receive up to $3,000 to assist with start-up and operating costs while also receiving hands-on business training and mentorship from business professionals and entrepreneurs throughout the summer!
Attendance at this information session does not guarantee eligibility to apply to the program or approval to participate in the program. There are limited spots available for participation in the program. The process by which this program is delivered in Mississauga is subject to change.
To learn more about the program, visit mississauga.ca/youngentrepreneurs
IMPORTANT
Login information for this Webex event will be emailed prior to the event start time. If you have any technical questions, please contact Mona Aysha, Small Business Coordinator, Mississauga Business Entrepreneur Centre (MBEC) Syeda.Aysha@mississauga.ca
————————————————————–
This online session is presented by:
Mississauga Business Entrepreneur Centre (MBEC), Economic Development Office, City of Mississauga. MBEC is your central source for small business information, resources and guidance. For information, visit Mississauga.ca/mbec or call 905-615-4460.

Digital Marketing 101
2022-02-09 18:00 - 20:30
Fine tune your business product/service offering and to begin or ramp-up your online presence. Develop a marketing strategy and implement it

Are you struggling to determine how to best present your products/services content online and how to tackle the seemingly complex digital space? Do you want to know how to formulate a strategy to communicate to your customer segments online and what and how to communicate? Join EDGE and ICUBE in a workshop to begin formulating a digital marketing strategy that will define your online customer segments, map out an online content strategy that best communicates your products/services and how to use this content to promote to your customers across various digital channels and customer journey stages; all with a focus on increasing your awareness and revenue.
Who Should Attend
This workshop is most beneficial to early-stage entrepreneurs and changemakers.
It is open to the public including Leap Startup League cohort members, early-stage impact entrepreneurs and UTM students.
Benefits
Through the session you will:

Develop a clear online micro value proposition; namely the strategic breakdown of your customers (via their problems) into segments to match up to your product solutions.
Develop a process for creating engagement and promotional campaign content and using it through various digital channels and customer journey/funnel stages.
In one session, you will learn a digital promotion recipe you can use throughout the life of your venture.

Speakers
Garrett Hall  | Professor of Digital Marketing, EDGE Mentor-In-Residence
Garett is a Mentor-in-Residence at EDGE and a Professor of Digital Marketing at Sheridan. Prior to teaching and mentoring at the EDGE, Garrett had digital marketing agency experience as well as extensive practice in various business development roles and more specifically in building an eCommerce business to 7.5 million in sales. A strong believer in paying it forward, he offers his mentorship services to the community around him.

Leap Startup League Series
This series includes five workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE.
The series includes:

Finance 101 (Asynchronous)
Prototyping
Storytelling and Pitch Prep (Asynchronous)
Digital Marketing 101
Sales 101

Hosts
EDGE
EDGE is where entrepreneurship and innovation thrive. We help impact entrepreneurs create meaningful change for our communities, society, and environment. We support changemakers as they explore entrepreneurial approaches to creating a more equitable and sustainable world.
ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let us make it!

Important Notes
This is a free event. Spots are limited. Register now to save your spot!
Confirmation emails take up to 24 hours to be processed. We thank you for your patience.
If you require any accommodation to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
Media Consent: Screenshots and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

More Programs and Events
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Summer Company Program 2022: Information Session (Option A)
2022-02-09 18:00 - 19:30

Rotman's Future Black Business Leaders Conference
2022-02-05 09:00 - 14:30
Join us live on February 5th at the Future Black Business Leaders Conference

On Saturday, February 5, 2022, we invite you to join us live online for a day of engaging events to help you learn more about how the Rotman Full-Time MBA program fosters an environment for Black Leaders to thrive! You will get to:

Experience a sample class led by our globally renowned faculty
Join in on discussions with leading Canadian employers
Be inspired by our Rotman alumni on how they’ve achieved success
Learn about our dedicated scholarships and awards for Future Black Leaders at Rotman
Learn more about our flexible Morning Evening MBA program
Ask questions about our admissions process, scholarships, immigration and student life

FEATURING
Keynote Speaker
Olugbenga Olubanjo
CEO & Founder, Reeddi
Learn how Earthshot prize finalist, Olugbenga founded and built University of Toronto-based start up Reeddi, a clean-tech system that provides clean energy and allied invocations for individuals and businesses operating in energy-poor regions of the world.
The Rotman Impact: MBA Alumni Perspectives
Hear from black Rotman Alumni who are leaders in their field.
Industry Chats
Join discussions with leading companies in Canada, on how they promote growth for black business leaders. Companies include:

BCG
CIBC
Deloitte
KPMG
RBC

Lunch & Learn
Enjoy lunch on us while you learn more about:

Rotman’s Full-Time MBA Program: Ask me Anything about Admissions and Financial Aid
Student Life at Rotman
Morning/Evening MBA
Study permits and Immigration
Get to know Rotman African and Caribbean Business Club and Students Against anti-Black Racism

Sample Class
Join Prof. Nouman Ashraf, Director of Equity, Diversity and Inclusion for an interactive session on leadership.
Experiential Learning at Rotman
Join a panel discussion with alumni and current students on how courses like the Black Entrepreneurship and Leadership course have helped develop their business skills.

This event is hosted by the Rotman Full-Time MBA Recruitment and Admissions Team, in partnership with the Rotman African and Caribbean Business Club (RACBC).
Registration is free, but space is limited, so please register early to secure your spot.

9th Annual Falcons' Fortunes Pitch Competition
2022-02-04 10:00 - 12:30
Watch Ontario entrepreneurs pitch their breakthrough cancer innovations at FACIT’s 9th annual Falcons’ Fortunes Pitch Competition

Falcons’ Fortunes showcases six entrepreneurs working in the oncology space as they pitch their Made-in-Ontario innovations to an external panel of elite judges. Hosted by FACIT, this annual event offers the $100,000 Ernsting Entrepreneurship Award to invest in the most promising oncology research idea. This year’s event will be held online via Zoom.
While the research idea should be novel and sound, the competition is for the best pitch – that is, the presentation that best convinces the investor judging panel on the value of the idea and how $100,000 would improve and/or better illustrate the potential, and if possible commercial, value of the innovative idea itself.
Building a culture supportive of entrepreneurship and commercialization in Ontario is critical to drive innovation. Falcons’ Fortunes endeavors to enhance, support and celebrate a culture of commercialization in Ontario, such as the cultivation of skill sets that enable ideas to be successfully pitched to investors.
Join us and learn more about these emerging breakthrough innovations and network with the Ontario cancer research community.
For more information, please visit FACIT’s website here.
Who should attend:
Entrepreneurs, investors and anyone interested in cancer innovation.

Agenda:
10:00 am – 10:15 am: Opening remarks
10:15 am – 11:45 am: Pitch competition
11:45 am – 12:00 pm: Keynote address during judges’ deliberation
12:00 pm – 12:30 pm: Announcement of winner & networking

Featuring:
OPENING REMARKS:
David O’Neill, PhD, President, FACIT
Hon. Jill Dunlop, Ontario Minister of Colleges and Universities
KEYNOTE SPEAKER:
Peter van der Velden, MBA, MSc., Managing General Partner, Lumira Ventures

Peter is a highly experienced venture capitalist, who for the past 31 years, has been building innovative, technology centric companies from start-up through to expansion. As General Managing Partner of Lumira Ventures, Peter led the firm in recently raising its fourth and largest fund – $C450 million of new capital for Canada’s life sciences sector. During his tenure at Lumira, he and the team have backed dozens of transformative NA-based healthcare companies that have delivered more than 50 approved therapies for patients, generated significant cost savings for healthcare systems and produced first quartile returns for the investors in Lumira funds.
Peter is a very active volunteer in the communities in which he works and plays and is a frequent lecturer at universities and conferences on themes related to venture capital, innovation and healthcare. As President and Chairman of the Canadian Venture Capital and Private Equity Association (CVCA), Peter led the rebuilding and re-positioning of the organization in parallel with supporting its role in the development and implementation of key provincial and federal initiatives to rebuild and revitalize the venture capital industry in Canada. In addition to working with federal and provincial governments on policy matters related to healthcare innovation and innovation, Peter has represented the Canadian venture industry at global venture capital congresses in Europe, Asia and the Middle East.

Judging Panel:

FAQs
How can I contact the organizer with any questions?
Please contact Lisa Milestone, Associate Director, Corporate Affairs, FACIT (lisa.milestone@facit.ca).
Can I forward the Zoom link to colleagues who are also interested in attending?
No. Anyone interested in attending must first register through this Eventbrite site so that all attendees can sign the associated Confidentiality form. Details with the Zoom link will be sent to all registrants closer to the event date.
Is the audience able to ask questions of the pitch presenters?
The Q&A after each pitch presentation is restricted to the judges. However, there is an informal networking session planned from 12:00-12:30pm, which serves as a great opportunity for audience members to ask questions of the pitch presenters, judges and/or FACIT team.

Prototyping
2022-02-02 18:00 - 20:30
Better understand the process of generating your first prototype, access applied research support and work with manufacturers.

Wondering how to go from an idea to a prototype?
This will be a session where you can learn how to build your first tangible prototype and access applied research support.
Who Should Attend
This workshop is most beneficial to early-stage entrepreneurs and changemakers.
It is open to the public including Leap Startup League cohort members, early-stage impact entrepreneurs and UTM students
Benefits
Through the session you will:

Discover the entrepreneurial process and the first steps to move an idea forward.

Learn how to create your first prototype, access manufacturing research support, and work with manufacturers

Clarify how to take advantage of available resources to turn ideas into tangible products.

Speakers
John Lam  | Entrepreneurship & Innovation Specialist, City of Mississauga
John Lam is the Entrepreneurship & Innovation Specialist for the City of Mississauga’s Economic Development Office, and more specifically, for the Mississauga Business Entrepreneur Centre. His role involves supporting innovative scale-up companies in Mississauga or those who wish to locate in Mississauga. His entrepreneurial experiences stem from starting two ventures, one promoting physical activity to youth through Ultimate Frisbee workshops and another connecting people to mental health resources through chatbot technology. John has also taught entrepreneurship courses as a teaching faculty member at Wilfrid Laurier University, and led start-up incubators at the University of Guelph, Wilfrid Laurier University, and Sheridan College. He studied Recreation, Business and Psychology in undergraduate, completed the Master of Business, Entrepreneurship & Technology (MBET) program from the University of Waterloo and is now working towards a PhD in Higher Education with a focus on entrepreneurship education from University of Toronto. Feel free to ask him about anything start-up related!

Leap Startup League Series
This series includes five workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE.
The series includes:

Finance 101 (Asynchronous)
Prototyping
Storytelling and Pitch Prep (Asynchronous)
Digital Marketing 101
Sales 101

Hosts
EDGE
EDGE is where entrepreneurship and innovation thrive. We help impact entrepreneurs create meaningful change for our communities, society, and environment. We support changemakers as they explore entrepreneurial approaches to creating a more equitable and sustainable world.
ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let us make it!

Important Notes
This is a free event. Spots are limited. Register now to save your spot!
Confirmation emails take up to 24 hours to be processed. We thank you for your patience.
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
Media Consent: Screenshots and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

More Programs and Events
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Summer Company Info Session 2022
2022-02-01 16:30 - 18:00
An information session about applying for and participating in the Ontario Government’s Summer Company program.

Learn how the Summer Company Program can help Ontario students 15-29yrs receive free training, business skills development, mentorship and guidance, and an opportunity for a grant of up to $3,000 to start and operate their own business this summer.
This information session will provide you with information about the Summer Company program in Brampton including:
• Program eligibility requirements
• Program participation requirements and expectations
• Program training and mentorship
• Program grant opportunity
• and how to complete and submit a program application.
The Summer Company Program will be delivered virtually by the Brampton Entrenpreneur Centre (BEC) for the Brampton & Caledon area.
Please note: Brampton’s Summer Company program will give priority to new businesses only in Brampton and Caledon that are sales ready and must demonstrate that the business can operate and follow all government health and safety guidelines related to impacts of the COVID-19 pandemic.
Approval of applications to participate in the Summer Company program is a competitive process. Students accepted in the 2022 Summer Company Program can receive up to $3,000 to assist with start-up and operating costs while also receiving hands-on business training and mentorship from business professionals and entrepreneurs throughout the summer!
Attendance at this information session does not guarantee eligibility to apply to the program or approval to participate in the program. There are limited spots available for participation in the program. The process by which this program is delivered in Brampton is subject to change.
This online information session is presented by:
The Brampton Entrepreneur Centre (BEC)
For information, visit Brampton.ca/bec or call 905.874.2650

Health Impact Investor Challenge
2022-01-28
The Challenge is an 11-week training program for both early-stage impact investors seeking to make investments and purpose-driven entrepreneurs looking to fundraise.
The Health Impact Investor Challenge has two intersecting cohort streams

one geared towards investors looking to make early-stage investments into healthcare solutions
one designed for health-focused startups looking to fundraise.

Investors will navigate the ins and outs of early-stage investing while startups prepare for the capital-raising process. These weekly live-interactive sessions will be results-driven and delivered virtually. The program will connect startup and investor participants to industry experts, present an opportunity for network expansion, and provide valuable insight into the investing and capital raising process.
At the end of the program, the investor cohort will award a $100,000* investment to one startup.
Spots are limited. Apply before January 28, 2022.
