Conducting Market Research
2021-02-03 18:00 - 20:30 (America/Toronto)
Learn how to use primary and secondary research to validate your business ideas. Explore the tools available to you for market research.

A team of expert librarians from University of Toronto and Sheridan will introduce you to the market research tools available to startups in the Leap Startup League program and the EDGE/ICUBE community. You will receive training in how to conduct research, a demo of the best research tools available, and guidance in finding the information needed to validate the main areas of your business model canvas.

This workshop will be most beneficial to early-stage entrepreneurs interested in learning how to conduct primary and secondary market research. Research tools specifically available to Leap Startup League, ICUBE members and Sheridan students will be explored.

Through the session you will:

Learn about the pros and cons of different research types

Receive guidance in conducting primary and secondary research

Explore the main market research tools available through the library

Start finding key information to validate the assumptions in your business plan

Walk away with a list of valuable resources to continue your research

Guest Speakers

Carey Toane: University of Toronto Entrepreneurship Librarian at the Gerstein Science Information Centre.

Catherine Fournier-Boulianne: Liaison librarian for the Institute for Management & Innovation (IMI), University of Toronto Mississauga.

Claire Wollen: Pilon School of Business librarian at Sheridan College.

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:

Market Research
February 3, 2021, 6pm – 8:30pm

Prototyping
February 17, 2021, 6pm – 8:30pm

Finance 101
March 3, 2021, 6pm – 8:30pm

Marketing Workshop 101
March 17, 2021, 6pm – 8:30pm

Sales Bootcamp
March 27, 2021, 10 – 12pm & 1 – 3pm

Storytelling and Pitch Prep
April 7, 2021, 6pm – 8:30pm

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE:
This is a free event. Seats are limited. Register now to save your spot!
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca

MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes and may be made available to the media and other third parties or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. Should you prefer not to have your photo included in communications, we ask you indicate your preference. If you have any additional questions, please feel free to contact us at edge.programs@sheridancollege.ca

Redbird - ICUBE Indigenous Program Focus Group - Alumni
2021-02-05 17:30 - 19:30
Redbird – ICUBE Indigenous Program Focus Group

ICUBE at University of Toronto and Redbird Circle Inc. are partnering to develop an entrepreneurship/business training program with an Indigenous lens for Indigenous students. At this time, we are engaging Indigenous students and alumni to receive your feedback and advise that will inform the design of the program. Our goal is to co-develop a program that supports Indigenous people who want to lead sustainable change in their own communities.
For your participation, you will receive a $20 Gift Certificate.
About Redbird Circle Inc.
At Redbird Circle Inc, we empower Indigenous Governments and their People by merging Indigenous Knowledge, entrepreneurship and innovative learning approaches. Through strategic post-secondary partnerships, we offer multiple (virtual) courses on leadership, business creation, innovation, strategy and investment through an Indigenous lens. Here is more about the founding team:
Jonathon Araujo Redbird is of European & Odawa Ojibway ancestry has created a lifestyle of balancing the duality of the world. Jonathon has been an entrepreneur for 17 years developing internal and external skills in human and financial development. Jonathon has visited over 220 Indigenous communities across Mother Earth teaching the pathway to obtaining Knowledge while develop his own practise of Financial Advising, Real Estate Development, and Venture Capital. In recent news, Jonathon has been involved with UAV Delivery Technologies, the full span of Cannabis and the development of an Indigenous Centre for Innovation and Entrepreneurship (ICIE). To learn more please visit: https://www.linkedin.com/in/jonathonaraujoredbird/.
Christina Tachtampa is a settler in Turtle Island and is currently living in Xeni Gweti’in First Nations, British Columbia. She has over 10 years in curriculum and instructional design with a focus on social entrepreneurship and innovation. In recent news, Christina launched a global youth incubator with WE, empowering over 1 million youth across Canada, UK, US and Trinidad & Tobago to tackle social issues through social entrepreneurship. To learn more please visit: https://www.linkedin.com/in/christina-tachtampa/.
ICUBE is the place for social entrepreneurship at University of Toronto. We offer coworking space, resources, programs, workshops and events for people who are changing the world. If you want to make a difference, ICUBE is here to help you make it.

Prototyping
2021-02-17 18:00 - 20:30
Better understand the process of generating your first prototype, access applied research support and work with manufacturers.

Wondering how to go from idea to prototype?
In collaboration with the Centre for Advanced Manufacturing and Design Technologies (CAMDT) at Sheridan, the Leap Startup League will support you in navigating the prototyping process. This will be a session where you can learn how to build your first tangible prototype, access applied research support and work with manufacturers.

In these webinars you will:

Discover the entrepreneurial process and the first steps to move an idea forward.

Learn how to create your first prototype, access manufacturing research support, and work with manufacturers

Clarify how to take advantage of available resources to turn ideas into tangible products.

Featured Guests

John Lam – EDGE
John Lam started his entrepreneurship journey as an undergraduate and master’s student at the University of Waterloo. Two startups later, he changed course and moved towards mentoring and coaching other entrepreneurs. John has helped numerous entrepreneurs grow their startup ideas through teaching entrepreneurship at Wilfrid Laurier University, and managing the incubators of the University of Guelph and Wilfrid Laurier University’s Brantford campus. John’s journey also took him to many entrepreneurship and innovation centres around the world to learn about entrepreneurship from outside of Canada. Some notable places include San Francisco and Auckland, New Zealand. John is currently the Entrepreneurship Lead for EDGE in Brampton’s Davis Campus.

Saleh Jiddawi – CAMDT
Saleh is the Manager for the Centre for Advanced Manufacturing and Design Technologies (CAMDT). Saleh is passionate about the application of cutting-edge technology in the development of new products that transform the way we work and live. At CAMDT, he works with industry partners interested in accessing advanced manufacturing technologies and technical expertise to develop new products.
Saleh brings with him extensive experience in additive and digital manufacturing, robotics, and 3D printing. He has 6 pending applications and 1 active US patent in additive manufacturing. He has over 6 years of technical and business experience across several industries, from automotive, research, robotics, mobile, and medical device companies. He holds an MBA from the University British Columbia and a BASc. in Nanotechnology Engineering from the University of Waterloo.

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:

Market Research
February 3, 2021, 6pm – 8:30pm

Prototyping
February 17, 2021, 6pm – 8:30pm

Finance 101
March 3, 2021, 6pm – 8:30pm

Marketing Workshop 101
March 17, 2021, 6pm – 8:30pm

Sales Bootcamp
March 27, 2021, 10 – 12pm & 1 – 3pm

Storytelling and Pitch Prep
April 7, 2021, 6pm – 8:30pm

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE:
This is a free event. Spots are limited. Register now to save your spot!
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

Finance 101
2021-03-03 18:00 - 20:30
Get crystal clear on the key components of making money in your business.

In this interactive workshop, you will focus on the key components of making money in your business. Participate in an environment that will ignite your revenue growth through guided discussions and thought-provoking exercises.

You will:

Learn why it’s imperative to get crystal clear on your revenue model

Gain the knowledge and tools required to choose a revenue model that is both feasible and that will deliver the income and life that you want

Gain a framework to establish your revenue source, pricing, who to serve, and number of clients you need to serve

Build the competence & confidence to take your business to the next level, by getting in tune with your numbers (financial forecasting)

Share, learn, and connect with other entrepreneurs

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:

Market Research
February 3, 2021, 6pm – 8:30pm

Prototyping
February 17, 2021, 6pm – 8:30pm

Finance 101
March 3, 2021, 6pm – 8:30pm

Marketing Workshop 101
March 17, 2021, 6pm – 8:30pm

Sales Bootcamp
March 27, 2021, 10 – 12pm & 1 – 3pm

Storytelling and Pitch Prep
April 7, 2021, 6pm – 8:30pm

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE:
This is a free event. Spots are limited. Register now to save your spot!
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

Digital Marketing Workshop 101
2021-03-17 18:00 - 20:30
Are you ready to build better customer relationships? Join us to develop your marketing strategy and learn how to implement it.

Do you know who your ideal customer is and how to identify customer touchpoints? Join us and ICUBE in a workshop to define your ideal customer and map out their journey, understand the customer relationship lifecycle, develop your marketing strategy, and explore marketing channels and tools to increase your revenue.

You Will:

Develop a clear value proposition

Identify your customer touchpoints

Choose the right channel for your marketing message

Build a strategy to reach your customers across all touchpoints

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:

Market Research
February 3, 2021, 6pm – 8:30pm

Prototyping
February 17, 2021, 6pm – 8:30pm

Finance 101
March 3, 2021, 6pm – 8:30pm

Marketing Workshop 101
March 17, 2021, 6pm – 8:30pm

Sales Bootcamp
March 27, 2021, 10 – 12pm & 1 – 3pm

Storytelling and Pitch Prep
April 7, 2021, 6pm – 8:30pm

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE:
This is a free event. Spots are limited. Register now to save your spot!
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

Sales Bootcamp
2021-03-27 10:00 - 15:00
An intensive bootcamp to get your sales funnel started with specialized seminars for different business types.

In this full day intensive you will take a deep dive into sales basics as they apply to your business and create a sales strategy to drive revenue for your start up.

This workshop is an introduction to sales basics, followed by a specialized seminar that will go deeper into the differences for b2b and b2c business owners. You will also get an opportunity to work with a coach to start working on your own strategy. If you are launching or running and early stage business and need help applying systems to grow your revenue, this workshop is for you!

You Will Learn About:

Funnel management

Conversion tracking

Tools that will help you manage your sales process

You Will Gain Clarity About:

Your value proposition

Your target market

Your messaging

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:

Market Research
February 3, 2021, 6pm – 8:30pm

Prototyping
February 17, 2021, 6pm – 8:30pm

Finance 101
March 3, 2021, 6pm – 8:30pm

Marketing Workshop 101
March 17, 2021, 6pm – 8:30pm

Sales Bootcamp
March 27, 2021, 10 – 12pm & 1 – 3pm

Storytelling and Pitch Prep
April 7, 2021, 6pm – 8:30pm

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE:
This is a free event. Spots are limited. Register now to save your spot!
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

Storytelling Pitch Prep
2021-04-07 18:00 - 20:30
Build your skill in storytelling, and how learn how to communicate value to potential clients, customers, and investors

In this interactive workshop, you will receive feedback and coaching on your business story. Craft strong content that resonates with your audience for use in marketing materials, or for talking about your business in everyday practice. Learn the features of a strong pitch, and prepare for future pitch competitions, funding or investor meetings, and more.

You will:

Learn about narrative structures: why they work, and how to harness them for communication in your business

Build you own business story, for use in marketing and talking about your venture

Receive one on one coaching to improve your story and presentation skills

Learn the features and expectations for a formal pitch

Practice in a safe environment with peers and industry experts

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:

Market Research
February 3, 2021, 6pm – 8:30pm

Prototyping
February 17, 2021, 6pm – 8:30pm

Finance 101
March 3, 2021, 6pm – 8:30pm

Marketing Workshop 101
March 17, 2021, 6pm – 8:30pm

Sales Bootcamp
March 27, 2021, 10 – 12pm & 1 – 3pm

Storytelling and Pitch Prep
April 7, 2021, 6pm – 8:30pm

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE:
This is a free event. Spots are limited. Register now to save your spot!
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

Indo-Canadian Entrepreneurship Exchange (ICEE) Speaker Series
2021-05-28
We are excited to announce the official launch of the Indo-Canadian Entrepreneurship Exchange (ICEE) Program. This joint initiative by the Indian Institute of Technology Bombay (IITB) and the University of Toronto will introduce students from these two institutions to opportunities across Indian and Canadian entrepreneurship and innovation ecosystems.

Conducting Market Research
2021-06-02 18:00 - 20:30
Learn how to use primary and secondary research to validate your business ideas. Explore the tools available to you for market research.

A team of expert librarians from University of Toronto and Sheridan will introduce you to the market research tools available to startups in the Leap Startup League program and the EDGE/ICUBE community. You will receive training in how to conduct research, a demo of the best research tools available, and guidance in finding the information needed to validate the main areas of your business model canvas.

This workshop will be most beneficial to early-stage entrepreneurs interested in learning how to conduct primary and secondary market research. Research tools specifically available to Leap Startup League, ICUBE members and Sheridan students will be explored.

Through the session you will:

Learn about the pros and cons of different research types

Receive guidance in conducting primary and secondary research

Explore the main market research tools available through the library

Start finding key information to validate the assumptions in your business plan

Walk away with a list of valuable resources to continue your research

Guest Speakers

Carey Toane: University of Toronto Entrepreneurship Librarian at the Gerstein Science Information Centre.

Catherine Fournier-Boulianne: Liaison librarian for the Institute for Management & Innovation (IMI), University of Toronto Mississauga.

& more

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Marketing Workshop 101
Sales Bootcamp
Storytelling and Pitch Prep

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE:
This is a free event. Seats are limited. Register now to save your spot!
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca

MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes and may be made available to the media and other third parties or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. Should you prefer not to have your photo included in communications, we ask you indicate your preference. If you have any additional questions, please feel free to contact us at edge.programs@sheridancollege.ca

How to get Started: Entrepreneurship in Mississauga
2021-06-03 10:00 - 11:00
There are many key players in Mississauga’s business community that can provide guidance and direction to entrepreneurs just getting started or to those growing their business. In Mississauga, key players such as the Mississauga Business Enterprise Centre (MBEC), The Research Innovation Commercialization (RIC) Centre, ICUBE at U of T Mississauga, and EDGE at Sheridan provide entrepreneurship programs, resources, and mentorship.
In this webinar, discover opportunities that are available for entrepreneurs within Mississauga and learn:
How each organization can play a role in your entrepreneurship journey
What each organization has to offer and their services
How you can get in touch with members of each organization
And more! Join us on Thursday June 3rd, 2021 at 10:00 am on How to Get Started: Entrepreneurship in Mississauga.
Please note: This event will not be recorded.

#UofTPRIDEPITCH 2021
2021-06-16 16:00 - 18:00
U of T Entrepreneurship and Positive Space is thrilled to announce the second U of T PRIDE Pitch Competition.

We are thrilled to announce the second year of U of T’s PRIDE Pitch. Students from all three campuses are welcome to apply for #UofTPRIDEPITCH – a competition that offers $5,000 in cash prizes to recognize, reward and accelerate the U of T’s LGBTQ2S+ entrepreneurs. Selected individuals or teams will compete by showcasing their idea via a five-minute pitch to a panel of judges.
Come and watch our prideful students pitch for the chance to win one our cash prizes!

Prototyping
2021-06-16 18:00 - 20:30
Better understand the process of generating your first prototype, access applied research support and work with manufacturers.

Wondering how to go from idea to prototype?
In collaboration with the Centre for Advanced Manufacturing and Design Technologies (CAMDT) at Sheridan, the Leap Startup League will support you in navigating the prototyping process. This will be a session where you can learn how to build your first tangible prototype, access applied research support and work with manufacturers.

In these webinars you will:

Discover the entrepreneurial process and the first steps to move an idea forward.

Learn how to create your first prototype, access manufacturing research support, and work with manufacturers

Clarify how to take advantage of available resources to turn ideas into tangible products.

Featured Guests

John Lam – EDGE
John Lam started his entrepreneurship journey as an undergraduate and master’s student at the University of Waterloo. Two startups later, he changed course and moved towards mentoring and coaching other entrepreneurs. John has helped numerous entrepreneurs grow their startup ideas through teaching entrepreneurship at Wilfrid Laurier University, and managing the incubators of the University of Guelph and Wilfrid Laurier University’s Brantford campus. John’s journey also took him to many entrepreneurship and innovation centres around the world to learn about entrepreneurship from outside of Canada. Some notable places include San Francisco and Auckland, New Zealand. John is currently the Entrepreneurship Lead for EDGE in Brampton’s Davis Campus.

Saleh Jiddawi – CAMDT
Saleh is the Manager for the Centre for Advanced Manufacturing and Design Technologies (CAMDT). Saleh is passionate about the application of cutting-edge technology in the development of new products that transform the way we work and live. At CAMDT, he works with industry partners interested in accessing advanced manufacturing technologies and technical expertise to develop new products.
Saleh brings with him extensive experience in additive and digital manufacturing, robotics, and 3D printing. He has 6 pending applications and 1 active US patent in additive manufacturing. He has over 6 years of technical and business experience across several industries, from automotive, research, robotics, mobile, and medical device companies. He holds an MBA from the University British Columbia and a BASc. in Nanotechnology Engineering from the University of Waterloo.

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Marketing Workshop 101
Sales Bootcamp
Storytelling and Pitch Prep

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE: This is a free event. Spots are limited. Register now to save your spot! If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

Finance 101
2021-06-30 18:00 - 20:30
Get crystal clear on the key components of making money in your business.

This interactive workshop will ignite your revenue growth. Participate in an environment that will ignite your revenue growth through guided discussions and thought-provoking exercises. Find out why it’s imperative to get crystal clear on your revenue model and gain a framework to establish your revenue source, pricing and who to serve. Get ready to take your venture to the next level by getting in tune with your numbers through financial forecasting.

You will:

Why it’s imperative to get crystal clear on your revenue model
Gain the knowledge and tools required to choose a revenue model that is both feasible and that will deliver the income and life that you want
Gain a framework to establish your revenue source, pricing, who to serve, and number of clients you need to serve
Build the competence & confidence to take your business to the next level, by getting in tune with your numbers (financial forecasting)
Share, learn, and connect with other entrepreneurs

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Marketing Workshop 101
Sales Bootcamp
Storytelling and Pitch Prep

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE: This is a free event. Spots are limited. Register now to save your spot! If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

BIO Asia–Taiwan 2021
2021-07-21 - 2021-07-25
The Government of Ontario is now accepting applications for a virtual export business mission to BIO-Asia Taiwan. Jointly organized by the global Biotechnology Innovation Organization (BIO) and the Taiwan Bio Industry Organization (Taiwan BIO) the BIO Asia–Taiwan International Conference and Exhibition was held for the first time in 2019.

Legal session: Shareholders & Corporate Power Structures
2021-07-21 17:00 - 18:00
Learn how shareholders interact with each other and how the formal power structure of a corporation works!

About this event

Avoid making expensive mistakes. Learn how shareholders interact with each other and how the formal power structure of a corporation works, running down from shareholders to directors to officers to employees.

Featured Guests

Matthew Literovich – Senior Associate, Dentons
Matthew Literovich is a senior associate in Dentons’ Corporate group. Based in Toronto, he has significant experience in the technology, life sciences, and charities spaces.
Matthew works extensively with emerging companies and investors as a part of the Firm’s Venture Technology and Emerging Growth Companies group. He advises on incorporations, shareholder matters, reorganizations, equity and debt financings, mergers and acquisitions and other corporate-commercial issues that may arise.
Areas of Expertise:

Joint Ventures
Venture Capital
Directors and Officers
Mergers and Acquisitions

Ahmed Mudathir – Associate, Dentons
Ahmed Mudathir is an associate in Dentons’ Corporate group. Based in Toronto, his practice focuses on corporate and transactional matters for venture technology and emerging growth companies, as well as securities and mergers and acquisitions.
Prior to joining Dentons, Ahmed was a member of a leading national law firm focusing on corporate and commercial transactions, and leveraging the use of cutting-edge legal technologies.
Areas of Expertise:

Corporate
Securities and Corporate Finance
Mergers and Acquisitions
Venture Technology and Emerging Growth Companies
Venture Capital

Media Consent: By registering for this session, you consent to the reproduction or use of the photographs, Screenshots, and video recordings taken during this event. This information in whole or in part, in all forms and media, will be used for distribution to the general public for the purposes of publicity and promotion of ICUBE UTM and its services. In giving this consent, you release ICUBE UTM and its nominees from liability for any violation of any personal or proprietary right you have in connection with any sale, reproduction or use of the digital media.

Click here to stay in the loop with upcoming ICUBE news and events.

Digital Marketing 101
2021-07-28 18:00 - 20:30
Are you ready to build better customer relationships? Join us to develop your marketing strategy and learn how to implement it.

Do you know who your ideal customer is and how to identify customer touchpoints? Join EDGE and ICUBE in a workshop to define your ideal customer and map out their journey, understand the customer relationship lifecycle, develop your marketing strategy, and explore marketing channels and tools to increase your revenue.

You Will:

Develop a clear value proposition
Identify your customer touchpoints
Choose the right channel for your marketing message
Build a strategy to reach your customers across all touchpoints

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Marketing 101
Sales Bootcamp
Storytelling and Pitch Prep

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE: This is a free event. Spots are limited. Register now to save your spot! If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

Sales Bootcamp
2021-08-04 10:00 - 15:00
An intensive bootcamp to get your sales funnel started with specialized seminars for different business types.

In this full day intensive you will take a deep dive into sales basics as they apply to your business and create a sales strategy to drive revenue for your startup.
This workshop is an introduction to sales basics, followed by a specialized seminar that will go deeper into the differences for b2b and b2c business owners. You will also get an opportunity to work with a coach to start working on your own strategy. If you are launching or running an early-stage business and need help applying systems to grow your revenue, this workshop is for you!

You will learn about:

Funnel management
Conversion tracking
Tools that will help you manage your sales process

You will gain clarity on:

Your value proposition
Your target market
Your messaging

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Marketing 101
Sales Bootcamp
Storytelling and Pitch Prep

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE: This is a free event. Spots are limited. Register now to save your spot! If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

Storytelling Pitch Prep
2021-08-11 18:00 - 20:30
Build your skill in storytelling, and how learn how to communicate value to potential clients, customers, and investors

In this interactive workshop, you will receive feedback and coaching on your business story. Craft strong content that resonates with your audience for use in marketing materials, or for talking about your business in everyday practice. Learn the features of a strong pitch, and prepare for future pitch competitions, funding or investor meetings, and more.

You will:

Learn about narrative structures: why they work, and how to harness them for communication in your business
Build you own business story, for use in marketing and talking about your venture
Receive one on one coaching to improve your story and presentation skills
Learn the features and expectations for a formal pitch
Practice in a safe environment with peers and industry experts

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Marketing 101
Sales Bootcamp
Storytelling and Pitch Prep

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE: This is a free event. Spots are limited. Register now to save your spot! If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

Leap Startup League | Summer Showcase
2021-08-25 18:00 - 21:00
Join founders from EDGE and ICUBE’s Leap Startup League program as they showcase the ventures they have built this summer.

The Leap Startup League Summer Showcase features innovative ventures with the community who are part of Sheridan’s EDGE Entrepreneurship Hub and UTM’s ICUBE startup incubator.
Attend to support founders from the Peel and Halton regions and surrounding areas who are building startups and social enterprises.
Find out what these ventures have been working on this summer. The audience will have an opportunity to vote and support these ventures in receiving a $500 bonus through the Audience Choice.
Prizes Available

$5,000 first place
$2,500 second place
$2,000 third place
Bonus: $500 Audience Choice

Why Attend?

See the innovative ideas born from ventures at both EDGE and ICUBE
Celebrate the progress of the Leap Startup League ventures
Vote for your Favourite Venture for their chance to win a cash prize
Connect with the community

Agenda

Welcome and introductions
Presentations and audience voting
Keynote Speaker
Virtual networking + booth conversations
Announcement of the Summer 2021 Leap Startup Showcase funding recipients

Please Note
This is a free event. Seats are limited. Register now to save your spot.
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
Media Consent: Photographs and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

Leap Startup League Onboarding
2021-09-15 18:00 - 20:30
Meet the members of your cohort, learn more about ICUBE and EDGE and ask any questions about the program.

Welcome to Leap Startup League!
EDGE and ICUBE have joined forces to bring you this program.
We are thrilled you will be part of this incredible program to help grow your venture. You will be immersed in a community of talented entrepreneurs, learn the latest innovation knowledge and tools, and get access to two incubators in the ecosystem!
Use this opportunity to meet the other members of your cohort, learn more about ICUBE and EDGE and ask any questions you might have.
We are excited to meet you and start diving into your venture!
Who Should Attend
Leap Startup League cohort participants.

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE and EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Digital Marketing 101
Sales 101
Storytelling and Pitch Prep

Hosts
EDGE is where entrepreneurship and innovation thrive. We help impact entrepreneurs create meaningful change for our communities, society and environment. We support changemakers as they explore entrepreneurial approaches to creating a more equitable and sustainable world.
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

Important Notes
This is a free event. Seats are limited. Register now to save your spot.
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
Media Consent: Photographs, screenshots and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

More Programs and Events
To stay in the loop, sign up for our newsletter.

IP Strategy and Application
2021-09-21 - 2021-09-30
Registration is now open for a new offering within U of T’s Intellectual Property Education Program: Level 2 – Patent Strategies.
University of Toronto Entrepreneurship (UTE) has added a specialized Topic to its Level 2 offerings in the IP Education Program, focused on patents in the commercialization process. Developed with Anil Bhole of Bhole Law, a patent lawyer with years of related experience, Level 2 – Patent Strategies will introduce the steps and strategies involved in preparing and filing a patent application, preparing for patent examinations, and building an intellectual property portfolio. It features in-depth new videos and interactive activities and is strongly recommended for entrepreneurs, start-ups, student researchers, faculty and staff who are developing IP and are interested in obtaining patents in Canada, the U.S. and other countries.
Level 2 is freely available to U of T students from all disciplines, as well as post‐doctorate fellows, faculty, staff, and alumni on the Quercus online learning platform. Students can complete the course at their own pace and will take an average of 3-4 hours. Successful completion of Level 2 – Patent Strategies will be recognized on a student’s Co-Curricular Record as a Strategic Thinking credential. Successful completion of multiple Level 2 Topics will result in multiple CCR credentials. Registration is open on a rolling basis. Completion of Level 1 is required to take Level 2.
Register today at: https://entrepreneurs.utoronto.ca/resource/ip-strategy-and-application/
Learn more about all IP Education offerings at: https://entrepreneurs.utoronto.ca/for-entrepreneurs/ip-education/

Leap Startup League Bootcamp
2021-09-24 18:00 - 2021-09-26 20:30
This 3-day bootcamp intensive is designed to help you determine your venture’s value proposition, target customer, business model and more.

Welcome to Leap Startup League Bootcamp Intensive!
In this three-day intensive, take a deep dive into valuable essentials and apply them to your venture to establish the foundation for growth.
This free series includes an introduction to the concepts of value proposition, persona mapping and business model canvas. You will also get an opportunity to work alongside program peers to develop your own versions of these documents.

Schedule

September 24: 6 pm – 9 pm EST
September 25: 9:30 am – 12:30 pm & 5 pm – 8 pm EST
September 26: 9:30 am – 12:30 pm & 1:30 pm – 4:30 pm EST

Note: All sessions will be hosted virtually via Zoom.

Who Should Attend
This workshop is most beneficial to early-stage entrepreneurs and changemakers interested in learning how to conduct primary and secondary market research.
It is open to the public including Leap Startup League cohort members, early-stage impact entrepreneurs and UTM students.

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE and EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Digital Marketing 101
Sales 101
Storytelling and Pitch Prep

Hosts
EDGE is where entrepreneurship and innovation thrive. We help impact entrepreneurs create meaningful change for our communities, society and environment. We support changemakers as they explore entrepreneurial approaches to creating a more equitable and sustainable world.
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

Important Notes
This is a free event. Seats are limited. Register now to save your spot.
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
Media Consent: Photographs, screenshots and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

More Programs and Events
To stay in the loop, sign up for our newsletter.

Conducting Market Research
2021-10-06 18:00 - 20:30
Learn how to use research to validate your ideas. Explore the tools available to you for market research.

Expert librarians from the University of Toronto Mississauga will introduce you to the market research tools available to ventures in the Leap Startup League program and the EDGE and ICUBE communities.
Receive training in how to conduct research, get a demo of the best research tools available and guidance in finding the information needed to validate the main areas of your business model canvas.
Benefits
Through the session you will:

Learn about the pros and cons of different types of research
Receive guidance in conducting primary and secondary research
Explore market research tools available through the library
Start finding key information to validate the assumptions in your business plan
Walk away with a list of valuable resources to continue your research

Who Should Attend
This workshop is most beneficial to early-stage entrepreneurs and changemakers interested in learning how to conduct primary and secondary market research.
It is open to the public including Leap Startup League cohort members, early-stage impact entrepreneurs and UTM students.

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE and EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Digital Marketing 101
Sales 101
Storytelling and Pitch Prep

Hosts
EDGE is where entrepreneurship and innovation thrive. We help impact entrepreneurs create meaningful change for our communities, society and environment. We support changemakers as they explore entrepreneurial approaches to creating a more equitable and sustainable world.
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

Important Notes
This is a free event. Seats are limited. Register now to save your spot.
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
Media Consent: Photographs, screenshots and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

More Programs and Events
To stay in the loop, sign up for our newsletter.

Prototyping
2021-10-20 18:00 - 20:30
Better understand the process of generating your first prototype, access applied research support and work with manufacturers.

Wondering how to go from idea to prototype? In collaboration with the  Centre for Advanced Manufacturing and Design Technologies at Sheridan (CAMDT) , Leap Startup League will support you in navigating the prototyping process.
During this session you will learn how to build your first tangible prototype, access applied research support and work with manufacturers.
Who Should Attend
This workshop is most beneficial to early-stage entrepreneurs and changemakers interested in learning how to conduct primary and secondary market research.
It is open to the public including Leap Startup League cohort members, early-stage impact entrepreneurs and UTM students.
Benefits
Through the session you will:

Discover the entrepreneurial process and the first steps to move an idea forward.
Learn how to create your first prototype, access manufacturing research support, and work with manufacturers
Clarify how to take advantage of available resources to turn ideas into tangible products.

Speakers
John Lam  | Entrepreneurship & Innovation Specialist, City of Mississauga
He started his entrepreneurship journey as an undergraduate and master’s student at the University of Waterloo. Two startups later, he changed course and moved towards mentoring and coaching other entrepreneurs. John has helped numerous entrepreneurs grow their startup ideas through teaching entrepreneurship at Wilfrid Laurier University, and managing the incubators of the University of Guelph and Wilfrid Laurier University’s Brantford campus. John’s journey also took him to many entrepreneurship and innovation centers around the world to learn about entrepreneurship from outside of Canada. Some notable places include San Francisco and Auckland, New Zealand.

CAMDT

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE and EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Digital Marketing 101
Sales 101
Storytelling and Pitch Prep

Hosts
EDGE is where entrepreneurship and innovation thrive. We help impact entrepreneurs create meaningful change for our communities, society and environment. We support changemakers as they explore entrepreneurial approaches to creating a more equitable and sustainable world
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

Important Notes
This is a free event. Seats are limited. Register now to save your spot.
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
Media Consent: Photographs, screenshots and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

More Programs and Events
To stay in the loop, sign up for our newsletter.

Digital Marketing 101
2021-10-27 18:00 - 20:30
Develop your marketing strategy and learn how to implement it while building better customer relationships online.

Do you know who your ideal customer is and how to identify customer touchpoints?
In this session, you will define your ideal customer, map out their journey, understand the customer relationship life cycle, develop your marketing strategy and explore marketing channels and tools to increase your revenue.

Who Should Attend
This workshop is most beneficial to early-stage entrepreneurs and changemakers interested in learning how to conduct primary and secondary market research.
It is open to the public including Leap Startup League cohort members, early-stage impact entrepreneurs and UTM students.

Benefits
Through the session you will:

Develop a clear value proposition
Identify your customer touchpoints
Choose the right channel for your marketing message
Build a strategy to reach your customers across all touchpoints

Speaker
Garrett Hall | Professor of Digital Marketing, eosFirst AuroraCon
Garett is a Mentor-in-Residence at EDGE and a seasoned technologist. Besides teaching digital marketing at Sheridan College, Ontario Tech University and Durham College and he is a consultant at eosFirst Aurora Con. Garett has agency experience as well as extensive practice in business development, traditional/digital marketing and eCommerce. A strong believer of leadership and development, he offers his mentorship services to the community around him.

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE and EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Digital Marketing 101
Sales 101
Storytelling and Pitch Prep

Hosts
EDGE is where entrepreneurship and innovation thrive. We help impact entrepreneurs create meaningful change for our communities, society and environment. We support changemakers as they explore entrepreneurial approaches to creating a more equitable and sustainable world.
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

Important Notes
This is a free event. Seats are limited. Register now to save your spot.
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
Media Consent: Photographs, screenshots and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

More Programs and Events
To stay in the loop, sign up for our newsletter.

Finance 101
2021-11-03 18:00 - 20:30
Get crystal clear on the key components of finance and making money in your venture.

Find out why it’s imperative to get crystal clear on your revenue model and gain a framework to establish your revenue source, pricing and who to serve.
This interactive workshop will show you how to ignite your venture’s growth through guided discussions and thought-provoking exercises. Take your venture to the next level by getting in tune with your numbers through financial forecasting.

Who Should Attend
This workshop is most beneficial to early-stage entrepreneurs and changemakers interested in learning how to conduct primary and secondary market research.
It is open to the public including Leap Startup League cohort members, early-stage impact entrepreneurs and UTM students.

Benefits
Through the session you will:

Why it’s imperative to get crystal clear on your revenue model.
Gain the knowledge and tools required to choose a revenue model that is both feasible and that will deliver the income and life that you want.
Gain a framework to establish your revenue source, pricing, who to serve and the number of clients you need to serve.
Build the competence and confidence to take your business to the next level, by getting in tune with your numbers (financial forecasting).
Share, learn and connect with other entrepreneurs.

Speaker
Zahra Qureshi, CPA| Optinum Professional Corp.
Zahra started her career as an accountant, completing her CPA, CMA designation. After gaining some valuable experience in accounting and corporate finance, she shifted gears to try out entrepreneurship and launched Optinum Professional Corp. in 2018 to provide finance and business planning support to other entities and entrepreneurs. She expanded her expertise into social enterprise and completed Canada’s first certification for professionals specifically serving the social enterprise sector, Community Development for the Common Good. She also joined the EDGE-ICUBE summer cohort as an entrepreneur herself to launch Social Venture Circuit, a non-profit organization supporting the social enterprise community within the Region of Peel. She hosted the first local Social Enterprise Day celebration in 2020 with a conference for entrepreneurs and professionals working in this space. She also contributes her time to mentoring CPA candidates and EDGE and ICUBE UTM members in learning about finance and social enterprise.

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE and EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Digital Marketing 101
Sales 101
Storytelling and Pitch Prep

Hosts
EDGE is where entrepreneurship and innovation thrive. We help impact entrepreneurs create meaningful change for our communities, society and environment. We support changemakers as they explore entrepreneurial approaches to creating a more equitable and sustainable world.
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

Important Notes
This is a free event. Seats are limited. Register now to save your spot.
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
Media Consent: Photographs, screenshots and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

More Programs and Events
To stay in the loop, sign up for our newsletter.

Sales 101
2021-11-17 18:00 - 20:30
Start building your sales funnel in this full-day intensive, whether your venture serves businesses or consumers.

In this full-day intensive, take a deep dive into sales basics as they apply to your business and create a sales strategy to drive revenue for your startup.
This includes an introduction to sales basics, followed by a specialized seminar that will go deeper into the differences for B2B and B2C business owners.
You will also get an opportunity to work with a coach to start working on your own strategy. If you are launching or running an early-stage business and need help applying systems to grow your revenue, this workshop is for you!

Benefits
Through the session you will:

Funnel management
Conversion tracking
Tools that will help you manage your sales process

You will gain clarity on:

Your value proposition
Your target market
Your messaging

Who Should Attend
This workshop is most beneficial to early-stage entrepreneurs and changemakers interested in learning how to conduct primary and secondary market research. It is open to the public including Leap Startup League cohort members, early-stage impact entrepreneurs and UTM students.

Speakers
Karen Booth | Associate Dean, Sheridan College
Karen became an Associate Dean in the Pilon School of Business in January 2020.  Prior to this role, she was a professor teaching various classes which included Sales Account Management, CRM and Management & Leadership. In addition to teaching, she also held the role of a program coordinator and participated in a number of committees and activities including the Ontario Colleges Marketing Competition as an Event Coach.

Marcie Theoret | Professor, Sheridan College
Marcie is the Sales and Marketing Professor at Sheridan College since 2002. Primarily teaching in Sales, Math, and student preparedness and development courses. Marcie has a B.Math and an MBA. She has worked at small, medium, and large companies selling enterprise software. With a passion for roles that offer a combination of training, marketing and technology.

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE and EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Digital Marketing 101
Sales 101
Storytelling and Pitch Prep

Hosts
EDGE is where entrepreneurship and innovation thrive. We help impact entrepreneurs create meaningful change for our communities, society and environment. We support changemakers as they explore entrepreneurial approaches to creating a more equitable and sustainable world.
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

Important Notes
This is a free event. Seats are limited. Register now to save your spot.
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
Media Consent: Photographs, screenshots and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

More Programs and Events
To stay in the loop, sign up for our newsletter.

Sauga Pitch and Showcase
2021-12-15 18:00 - 20:30
EDGE, ICUBE and MBEC have partnered to present a flagship Mississauga startup pitch competition.

The Sauga Startup Pitch and Showcase marks the first pitch competition from Sheridan College’s EDGE Entrepreneurship Hub, ICUBE UTM and the Mississauga Business Enterprise Centre (MBEC) to offer our members an opportunity to deliver an investor pitch while presenting their innovative concepts.
Watch our finalists compete for prize money and see live examples of how the pitching process works, and what to expect from investors and interested parties.
Who Should Attend
This workshop is most beneficial to early-stage entrepreneurs and changemakers interested in learning how to conduct primary and secondary market research.
It is open to the public including Leap Startup League cohort members, early-stage impact entrepreneurs and UTM students
Benefits
Through the session you will:

Speakers

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE and EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Digital Marketing 101
Sales 101
Storytelling and Pitch Prep

Hosts
EDGE is where entrepreneurship and innovation thrive. We help impact entrepreneurs create meaningful change for our communities, society and environment. We support changemakers as they explore entrepreneurial approaches to creating a more equitable and sustainable world.
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

Important Notes
This is a free event. Seats are limited. Register now to save your spot.
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
Media Consent: Photographs, screenshots and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

More Programs and Events
To stay in the loop, sign up for our newsletter.

Applications Open: FemSTEM 2022 Pitch Competition
2022-01-28
Applications are now open for the 2022 FemSTEM Pitch Competition!
Each year, H2i holds the FemSTEM Pitch Competition as the culminating event of the FemSTEM event series. The pitch competition, judged by a panel of industry experts and key opinion leaders, gives up-and-coming healthcare innovators the opportunity to present their idea to the public and the chance to win funding and in-kind services to scale their project. With FemSTEM’s mandate to inspire, engage, and celebrate women entrepreneurs, this final event spotlights and accelerates the work of the next generation of women entrepreneurs in the healthcare sector.
This year’s FemSTEM Pitch Event will take place Thursday March 24th 2022 from 3:00 – 5:00 PM, and will be hosted virtually. (Registration to watch the pitch event coming soon!)
Applications for companies interested in pitching are due by end-of-day January 23rd 2022.
The FemSTEM Pitch Competition is made possible by the generous support of Cassels Brock & Blackwell LLP and the Temerty Foundation.
Awards:
Winner: $15,000 cash prize and $5,000 in-kind legal services from Cassels
1st runner up: $5,000 cash prize and $5,000 in-kind legal services from Cassels
2nd runner up: $5,000 cash prize and $5,000 in-kind legal services from Cassels
Eligibility for Pitch Competition:
Please read the following eligibility criteria carefully. Only ventures that meet all of the below criteria will be considered for the competition. Ventures must:

Be innovating within the health space
Have at least one co-founder or long-term team member who self-identifies as a woman
Have at least one co-founder/team member who is a current University of Toronto student (undergraduate or graduate)
Have a pitch presenter available who self-identifies as a woman
Have had at least one team member attend at least two FemSTEM events (Kick Off, Fireside Chats). Registration for these events can be found on our Events page.

We encourage all interested ventures to join the H2i community as client companies to access the wealth of mentorship resources we offer.
Mentorship
Pitch finalists will have access to 1 hour of mentorship time from the H2i core team.

Health Impact Investor Challenge
2022-01-28
The Challenge is an 11-week training program for both early-stage impact investors seeking to make investments and purpose-driven entrepreneurs looking to fundraise.
The Health Impact Investor Challenge has two intersecting cohort streams

one geared towards investors looking to make early-stage investments into healthcare solutions
one designed for health-focused startups looking to fundraise.

Investors will navigate the ins and outs of early-stage investing while startups prepare for the capital-raising process. These weekly live-interactive sessions will be results-driven and delivered virtually. The program will connect startup and investor participants to industry experts, present an opportunity for network expansion, and provide valuable insight into the investing and capital raising process.
At the end of the program, the investor cohort will award a $100,000* investment to one startup.
Spots are limited. Apply before January 28, 2022.
