ICUBE UTM

Research Tools and BMC Validation
2020-09-30 18:00 - 20:30 (America/Toronto)
Learn how to use primary and secondary research to validate your business ideas. Explore the tools available to you for market research.

A team of expert librarians from University of Toronto and Sheridan will introduce you to the market research tools available to startups in the Leap Startup League program and the EDGE/ICUBE community. You will receive training in how to conduct research, a demo of the best research tools available, and guidance in finding the information needed to validate the main areas of your business model canvas.
This workshop will be most beneficial to early stage entrepreneurs interested in learning how to conduct primary and secondary market research. Research tools specifically available to Leap Startup League, ICUBE members and Sheridan students will be explored.
You Will:

Learn about the pros and cons of different research types
Receive guidance in conducting primary and secondary research
Explore the main market research tools available through the library
Start finding key information to validate the assumptions in your business plan
Walk away with a list of valuable resources to continue your research

Guest Speakers
Carey Toane: University of Toronto Entrepreneurship Librarian at the Gerstein Science Information Centre.
Catherine Fournier-Boulianne: Liaison librarian for the Institute for Management & Innovation (IMI), University of Toronto Mississauga.
Claire Wollen: Pilon School of Business librarian at Sheridan College.
If you require any accommodations to register or to ensure your full participation in this event, please let us know at leapstartup@arezue.com

Leap Startup League Series
This series includes five workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:
Digital Marketing 101: Tuesday October 13, 6-8:30pm
Finance 101: Tuesday October 27, 6-8:30pm
Sales Bootcamp: Saturday November 14, 10am-3pm
Pitching through Storytelling; Monday December 7, 6pm-8:30pm

Hosts
EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.
ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

MEDIA CONSENT
Photographs and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes and may be made available to the media and other third parties or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

Feminist Business Model Canvas
2020-10-01 18:30 - 20:00 | Online, Webinar
For entrepreneurs who have explored or experimented with the Business Model Canvas, and are interested in a new model for businesses with goals beyond profit

About this Event

You’ve seen and used the well-known Business Model Canvas (Osterwalder, et al., 2010) to understand how a conventional business might structure its revenue model… but wondered, what about a business that has goals beyond profit? What about a business that has a social goal, an economic goal, and even a political goal of transforming the world and moving it towards justice and flourishing?
If you’ve been wondering how to build a revenue model that moves your business towards the future, consider the Feminist Business Modal Canvas. The FBMC addresses many of the same components of a revenue model as the conventional BMC, but takes it several steps further to help you build your values and your visions directly into your business.
In this workshop:

Get familiar with the Feminist Business Model Canvas
Learn why it was developed and how it extends our discussions of entrepreneurship.
Contrast the two business model canvases to understand how different tools help us see and seize different opportunities.
Sketch your current business idea using the FBMC to reveal places where your model can — and should– be expanded.
Learn some foundational concepts of inclusive feminism and how these are relevant to business.

This workshop is designed for:

Folks who are already familiar with business modeling and revenue generation, and who are familiar with the Osterwalder canvas or the Running Lean (Maurya) canvas.
Participants who are interested in social entrepreneurship, people+profits, triple-bottom-line models, and other progressive business initiatives will find their values affirmed and their visions broadened by this workshop.

Led by CV Harquail, PhD, of Feminists At Work

REGISTER NOW

Digital Marketing 101
2020-10-13 18:00 - 20:30
Dive deeper into the relationships you are building with customers and create a strategy for how you will communicate with them online

Together we will clarify who your ideal customer is, and map out your online presence. Explore different marketing channels, and start putting tools in place to create a landing page and marketing strategy for reaching clients and building your revenue.
You Will:

Get clear about your value proposition
Map out the ways your target customers will interact with your business
Determine what channels should be part of your marketing plan
Build a strategy for where and how you will reach your customers
Start planning your landing page and receive feedback on your strategy

Featured Guest
Garrett Hall is a business development and marketing professional with extensive business experience. Garrett’s business expertise is best demonstrated in the building of a multi-channel business from sales of $70,000 to $7.5 million; growing the customer base from 50,000 to 835,000 names (and digital customers from zero to 172,455). After selling the business to a larger company in 2009, Garrett has been involved with Business Development and Digital Marketing Consulting.
Areas of Expertise:

Traditional & digital/internet marketing
eCommerce
Operations mManagement
Product value proposition

If you require any accommodations to register or to ensure your full participation in this event, please let us know at leapstartup@arezue.com

Leap Startup League Series
This series includes five workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:
Research Tools and BMC Validation: Wednesday September 30, 6pm-8:30pm
Finance 101: Tuesday October 27, 6-8:30pm
Sales Bootcamp: Saturday November 14, 10am-3pm
Pitching through Storytelling; Monday December 7, 6pm-8:30pm

Hosts
EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.
ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

MEDIA CONSENT
Photographs and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes and may be made available to the media and other third parties or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

Crafting an Authentic Go-to-Market Strategy with Gartner
2020-10-22 12:00 - 13:00
Chris Howard and U of T startups will discuss how startups can put Gartner trends and insights to use in their market research and planning.

Featuring guest speaker Chris Howard, Chief of Research, Gartner
Hosted by Jon French, Director, U of T Entrepreneurship; and Carey Toane, Entrepreneurship Librarian, University of Toronto Libraries

In 2020, understanding your market is more important…and more challenging than ever. Consumer behaviour and demand is changing at a rapid pace and it can be difficult to know where to start.

Join Gartner Chief of Research Chris Howard, who will discuss how startups can put Gartner trends and insights to use in their market research and planning. U of T startups will share their business and market research uncertainties, followed by a Q & A. UTL entrepreneurship librarian Carey Toane will provide an introduction to U of T’s Gartner subscription and features.

When: October 22, 12:00 – 1:00 p.m. EST
Where: Online via Zoom (registrants will receive a link prior to the session start)

Finance 101
2020-10-27 18:00 - 20:30
Get crystal clear on the key components of making money in your business.

In this interactive workshop, you will focus on the key components of making money in your business. Participate in an environment that will ignite your revenue growth through guided discussions and thought-provoking exercises.
You will:

Learn why it’s imperative to get crystal clear on your revenue model
Gain the knowledge and tools required to choose a revenue model that is both feasible and that will deliver the income and life that you want
Gain a framework to establish your revenue source, pricing, who to serve, and number of clients you need to serve
Build the competence & confidence to take your business to the next level, by getting in tune with your numbers (financial forecasting)
Share, learn, and connect with other entrepreneurs

If you require any accommodations to register or to ensure your full participation in this event, please let us know at leapstartup@arezue.com

Featured Guest
Zahra Qureshi is an experienced finance professional with a demonstrated history of working in a variety of industries including mining, financial services, and technology. She has a proven focus and success in process improvement and problem solving. Well versed in all aspects of finance, accounting and business development to support companies and their growth. Zahra is also founder of the Social Venture Circuit – a nonprofit, membership group for social enterprises operating within the region of Peel.

Leap Startup League Series
This series includes five workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:
Research Tools and BMC Validation: Wednesday September 30, 6pm-8:30pm
Digital Marketing 101: Tuesday October 13, 6-8:30pm
Sales Bootcamp: Saturday November 14, 10am-3pm
Pitching through Storytelling; Monday December 7, 6pm-8:30pm

Hosts
EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.
ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!
If you require any accommodations to register or to ensure your full participation in this event, please let us know at leapstartup@arezue.com

MEDIA CONSENT
Photographs and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes and may be made available to the media and other third parties or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

RBC Speaker Series: Transforming Uncertainty into Opportunity
2020-11-05 13:00 - 14:30
Join us for an interactive fireside chat, featuring some of Canada’s top business leaders, investors and entrepreneurs.

Transforming Uncertainty into Opportunity: Entrepreneurial thinking for our new normal

It is time to start looking beyond our current pandemic-induced limitations and talk about what opportunities exist for innovators and entrepreneurs on the other side of COVID-19. It is well documented that some of the most successful companies in the world were borne out of times of crisis. Consumer behaviour will change. Demand will dry up in sectors and appear in others. New industries will emerge. The University of Toronto community is uniquely positioned to drive post-pandemic prosperity, given our strengths in both research and venture creation.
Join us for an interactive fireside chat, featuring some of Canada’s top business leaders, investors and entrepreneurs who are leading organizations that actively invest in the next generation of talent. Topics covered will include: the workplace of the future, changing fabric of cities, evolution of e-commerce and retail and the latest trends in fintech.
Moderated by:

Panelists:

When: November 5, 2020 1:00-2:30 p.m. EST
Where: Online via Zoom (registrants will receive a link prior to the session start)
This speaker series is delivered by University of Toronto Entrepreneurship. Learn more about our wide range of campus-linked accelerators and entrepreneurial initiatives here.

How to Run a Kick@$$ Kickstarter Campaign
2020-11-05 18:00 - 20:00
Are you looking for funding and support to make your idea happen? Crowdfunding might be the way to do it – and we’ll show you how!

Do you have an idea that you want to bring to life? Are you looking for funding and support to make it happen? Crowdfunding might be a way to do it without having to sell your business (and sometimes your soul!) to investors, while building an engaged community around your idea. Experienced crowdfunder Andrew Luba will share with you his insights and a clear framework for how you can make your idea real. Andrew’s only 27 too, so he’s going to try his darn hardest to make this online workshop more engaging and exciting than your UofT lectures. Have your laptop ready because we will be doing more than just talking!
In this workshop, we will:

Learn about and use a practical crowdfunding framework that you can apply to your idea.
Start to build your crowdfunding campaign by engaging in research, games, and other breakout activities.
Discuss your business and project ideas, and have time to ask Andrew questions as we navigate through the framework.

This event is designed for: anyone who at minimum has an idea for a business/product/service etc.
__________
Andrew is an intersectional environmental activist, inventor, and critical thinker. He has a Masters of Design in Strategic Foresight & Innovation from OCAD University, and is completing a Juris Doctor at the University of Toronto. Andrew supports projects from idea to reality: he has launched, funded, and fulfilled ten of his own crowdfunding campaigns, and has consulted on several others. He has a strong environmental ethic and a drive to make positive change. Andrew is currently producing Coextinction, a partially crowdfunded documentary about the endangered Southern Resident Killer Whales on the west coast and their interconnectedness with other species, including humans. Andrew worked as a law student at the public interest environmental law charity Ecojustice last summer, and will article there in 2021. You can also check out his newest card game, FUTURES, which is donating 100% of profits to progressive social and environmental justice organizations.

Sales Bootcamp
2020-11-14 10:00 - 15:00
An intensive bootcamp to get your sales funnel started, with specialized seminars for different business types

In this full day intensive you will take a deep dive into sales basics as they apply to your business and create a sales strategy to drive revenue for your start up.
This workshop is an introduction to sales basics, followed by individualized seminars that will go deeper into specifics for your business. If you are launching or running an early stage business and need help applying systems to grow your revenue, this workshop is for you!
You Will Learn About:

Funnel management
Conversion tracking
Tools that will help you manage your sales process

You Will Gain Clarity About:

Your value proposition
Your target market
Your messaging

Agenda

10am – 12:30pm Intro to sales – Learn the basics about creating your sales strategy
12:30pm – 1pm Break for Lunch
1pm – 3pm Breakout rooms – Work in a small group setting with a coach to gain clarity around your own sales process, and start putting together an action plan for yourself.

If you require any accommodations to register or to ensure your full participation in this event, please let us know at leapstartup@arezue.com

Leap Startup League Series
This series includes five workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:
Research Tools and BMC Validation: Wednesday September 30, 6pm-8:30pm
Digital Marketing 101: Tuesday October 13, 6-8:30pm
Finance 101: Tuesday October 27, 6-8:30pm
Pitching through Storytelling; Monday December 7, 6pm-8:30pm

Hosts
EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.
ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

MEDIA CONSENT
Photographs and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes and may be made available to the media and other third parties or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

Social Enterprise Day Conference: The Path to Sustainability
2020-11-19 09:00 - 17:00
Come celebrate Social Enterprise Day with us. Learn and share ideas about making social enterprise strong as can be.

Did you know that the third Thursday in November is recognized as Social Enterprise Day? It went global in 2017 and we want to celebrate it with you!
To grow impact and operate sustainably, social enterprises require unique resources and support. Keeping this in mind, we have set up the day to address prevalent issues in planning and running social enterprises. There will also be lots of time to interact with experts and participants of our growing social enterprise community.

This event is designed for:

For-profit and non-profit social enterprises
Social purpose projects
Founders, leaders, employees and volunteers contributing to these organizations and projects
Individuals interested in working with the social enterprise sector
Community leaders working with social and cultural issues
Social enterprise and local leaders who want to share their work and ideas
Individuals looking to kickstart a new social enterprise idea
Any field of work or study

Register today!

On the day:
9:15 am – Grab a coffee and join us for an introduction
9:30 am – Workshop 1: Journey from Problem to Solution with Matthew Rempel
11:00 am – Workshop 2: Communicating a Powerful Vision and Impact to Stakeholders with Daniel Francavilla
Lunch break
1:15pm – Workshop 3: Wisdom for Social Enterprise Fundraising and Finance with Marisol Fornoni
2:45 pm – Learn more about Social Venture Circuit and the local social enterprise support system
Keynote Speaker – Shelley Kuipers, Co-Founder/Co-CEO of The51
3:30pm – Networking tables open for attendees to interact with local social enterprise supporters/leaders and conference participants
Networking tables will be open till 5:00pm

ABOUT THE PRESENTERS
Matthew Rempel is a social enterprise development coach and founder of Strategy Made Simple. Matthew provides resources, workshops, as well as one on one and small group coaching. His specialties include interviewing and coaching social entrepreneurs to help them clarify the core values of their operation, and to see the value that they can provide for their clients/customers and towards their social goal.
Daniel Francavilla is a creative strategist, consultant, speaker and mentor making a positive impact. As the founder of Now Creative Group, Daniel leads a team of creatives and strategists to provide branding and marketing services to startups, nonprofits and big brands. Daniel is passionate about helping others to create social change and is also the founder of non-profit organization ACCESS, through which he supports youth who are building their own initiatives for social good. Daniel received both a 40 Under 40 Award and a Business Excellence Award in 2018.
Marisol Fornoni has worked with non-profits, social enterprises and incubators across the Greater Toronto Area to diversify their revenue streams and create realistic sustainability plans since 2012. She is an experienced fundraiser and currently works with organizations to implement and test their social enterprise ideas. She has worked with organizations like the Centre for Social Innovation, Art Reach, George Brown College and Action Canada for Sexual Health & Right to explore social entrepreneurship.
Shelley Kuipers is building the world she wants to live in. As an activist in business, entrepreneurship and investment, Shelley is hellbent on taking the status quo, turning it upside down, then transforming it with more equitable, feminist, corporately sound and ecologically sustainable options. Prior to co-founding The51, Shelley founded crowdsourcing company Chaordix and software development and marketing firm, Stormworks. She is also currently co-founder of consumer participation company IOVIA, family office Adventure Capital, and Harris Kuipers, a direct to consumer, 100% sustainable clothing line, because she also secretly wants to be a fashion designer.
YOUR HOSTS
Zahra Qureshi is the founder of Social Venture Circuit. After starting her career as an accountant, she pivoted to bringing her finance experience towards growth and reporting needs specific to the social enterprise sector. She is a qualified CPA, CMA and has a Level 1 certification in Community Development for Good.
Kerone McWhinney is the Community Development Manager at Social Venture Circuit. With an education background in journalism and advertising, she has used her experience towards building communities and sharing ideas especially in the non-profit setting.

Special thank you to our sponsors!

—
Once you have completed the event registration, you will receive a complete participation package by email before the conference. This will include details on how to access and navigate the event, any materials needed to participate in workshops, and details on our sponsors and guests.
We look forward to seeing you there!

Storytelling and Pitch Preparation
2020-12-07 18:00 - 20:30
Build your skill in storytelling, and how learn how to communicate value to potential clients, customers, and investors

In this interactive workshop, you will receive feedback and coaching on your business story. Craft strong content that resonates with your audience for use in marketing materials, or for talking about your business in every day practice. Learn the features of a strong pitch, and prepare for future pitch competitions, funding or investor meetings, and more.
You will:

Learn about narrative structures: why they work, and how to harness them for communication in your business
Build you own business story, for use in marketing and talking about your venture
Receive one on one coaching to improve your story and presentation skills
Learn the features and expectations for a formal pitch
Practice in a safe environment with peers and industry experts

Leap Startup League Series
This series includes five workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:
Research Tools and BMC Validation: Wednesday September 30, 6pm-8:30pm
Digital Marketing 101: Tuesday October 13, 6-8:30pm
Finance 101: Tuesday October 27, 6-8:30pm
Sales Bootcamp: Saturday November 14, 10am-3pm

Hosts
EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.
ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!
If you require any accommodations to register or to ensure your full participation in this event, please let us know at leapstartup@arezue.com

MEDIA CONSENT
Photographs and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes and may be made available to the media and other third parties or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

Sauga Startup Pitch
2020-12-16 18:00 - 21:00
Sheridan EDGE and ICUBE, UTM, & MBEC have partnered to present our flagship Pitch Competition.

The Sauga Startup Pitch marks the partnership between Sheridan College’s EDGE Entrepreneurship Hub, ICube, UTM, & the Mississauga Business Enterprise Centre (MBEC) to offer advanced ventures an opportunity to deliver an investor pitch while presenting their innovative concepts.
This event is open to the public and will be of particular interest to entrepreneurs and ventures that are still getting started, will give you live examples of how the pitching process works, and what to expect from investors and interested parties.

Sponsors

Judging Panel

Dony Zaidi – Checkmate Capital
Dennis Zaidi is Managing Director of Checkmate Capital. Mr. Zaidi is also a seasoned entrepreneur and currently advises a diverse portfolio of startups on matters related to corporate finance and capital structure. Mr. Zaidi is an official advisor to the Holt Accelerator and Lozard Institute Startup Incubator.
Prior to joining Checkmate, Mr. Zaidi was the architect of three successful exits including his work as managing partner of Balsam Lake Green Energy, a 6MW solar energy facility in Ontario, Canada that was developed then sold to Panasonic sponsored private equity firm Coronal Group. Mr. Zaidi is a passionate live long learner with executive education at Harvard Business School (Negotiation Mastery), Oxford’s Saïd Business School (Fintech) as well as recently completing an Executive Master’s degree (MSc) from HEC Paris in Innovation and Entrepreneurship, currently ranked the #1 business school in the world for executive education.

Mallory Mckewen – Business Development Bank of Canada (BDC)
Mallory McKewen supports entrepreneurs with financing and advisory as a Senior Account Manager for the Business Development Bank of Canada (BDC). Mallory is immersed in the ecosystem, and prior to working with entrepreneurs through BDC she was an entrepreneur herself. Mallory founded and previously led BridesMade, an innovative e-commerce platform which disrupts the wedding industry.
She has graduated from Communitech’s Fierce Founders Bootcampootcamp & accelerator, AC Jumpstart, Innovation Guelph’s Rhyze Ventures, and has both participated in and mentored entrepreneurs involved with Laurier’s Launchpad program. In terms of formal education, she graduated from the Laurier MBA program in 2014. Don’t hesitate to reach out to Mallory to discuss funding roadmap planning, women in entrepreneurship, growth strategies, or just to have a coffee chat.

Jon French – University of Toronto
Jon French is the Director, University of Toronto Entrepreneurship (UTE). As the Director of UTE, Jon supports the continued success of ICUBE and the university’s ten other entrepreneurship initiatives, along with oversight of the UTE team and ONRamp – a 15,000 sf facility that hosts numerous initiatives and supports a growing community of entrepreneurs and startups. Jon joined U of T from NEXT Canada (formerly Next 36), where he was the Senior Director, Global Recruitment, Community and Alumni.
Jon had been with NEXT since 2011 and helped the organization expand into a nationally and internationally recognized network that supports Canadian innovators and entrepreneurs. He was involved in launching NextAI, an accelerator focused on artificial intelligence-enabled startups and he also led the NEXT alumni engagement strategy.
He has held volunteer positions with Right to Play, Maple Leaf Sports & Entertainment Foundation, Venture for Canada and has been a Board Member of DECA and the Canadian Association for Career Educators & Employers. He loves hiking, tennis and ultimate frisbee.

PLEASE NOTE:
This is a free event. Seats are limited. Register now to save your spot!
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

Redbird - ICUBE Indigenous Program Focus Group - Student
2021-01-28 16:00 - 2021-02-05 19:30
Redbird – ICUBE Indigenous Program Focus Group

ICUBE at University of Toronto and Redbird Circle Inc. are partnering to develop an entrepreneurship/business training program with an Indigenous lens for Indigenous students. At this time, we are engaging Indigenous students and alumni to receive your feedback and advise that will inform the design of the program. Our goal is to co-develop a program that supports Indigenous people who want to lead sustainable change in their own communities.
For your participation, you will receive a $20 Gift Certificate.
About Redbird Circle Inc.
At Redbird Circle Inc, we empower Indigenous Governments and their People by merging Indigenous Knowledge, entrepreneurship and innovative learning approaches. Through strategic post-secondary partnerships, we offer multiple (virtual) courses on leadership, business creation, innovation, strategy and investment through an Indigenous lens. Here is more about the founding team:
Jonathon Araujo Redbird is of European & Odawa Ojibway ancestry has created a lifestyle of balancing the duality of the world. Jonathon has been an entrepreneur for 17 years developing internal and external skills in human and financial development. Jonathon has visited over 220 Indigenous communities across Mother Earth teaching the pathway to obtaining Knowledge while develop his own practise of Financial Advising, Real Estate Development, and Venture Capital. In recent news, Jonathon has been involved with UAV Delivery Technologies, the full span of Cannabis and the development of an Indigenous Centre for Innovation and Entrepreneurship (ICIE). To learn more please visit: https://www.linkedin.com/in/jonathonaraujoredbird/.
Christina Tachtampa is a settler in Turtle Island and is currently living in Xeni Gweti’in First Nations, British Columbia. She has over 10 years in curriculum and instructional design with a focus on social entrepreneurship and innovation. In recent news, Christina launched a global youth incubator with WE, empowering over 1 million youth across Canada, UK, US and Trinidad & Tobago to tackle social issues through social entrepreneurship. To learn more please visit: https://www.linkedin.com/in/christina-tachtampa/.
ICUBE is the place for social entrepreneurship at University of Toronto. We offer coworking space, resources, programs, workshops and events for people who are changing the world. If you want to make a difference, ICUBE is here to help you make it.

Conducting Market Research
2021-02-03 18:00 - 20:30
Learn how to use primary and secondary research to validate your business ideas. Explore the tools available to you for market research.

A team of expert librarians from University of Toronto and Sheridan will introduce you to the market research tools available to startups in the Leap Startup League program and the EDGE/ICUBE community. You will receive training in how to conduct research, a demo of the best research tools available, and guidance in finding the information needed to validate the main areas of your business model canvas.

This workshop will be most beneficial to early-stage entrepreneurs interested in learning how to conduct primary and secondary market research. Research tools specifically available to Leap Startup League, ICUBE members and Sheridan students will be explored.

Through the session you will:

Learn about the pros and cons of different research types

Receive guidance in conducting primary and secondary research

Explore the main market research tools available through the library

Start finding key information to validate the assumptions in your business plan

Walk away with a list of valuable resources to continue your research

Guest Speakers

Carey Toane: University of Toronto Entrepreneurship Librarian at the Gerstein Science Information Centre.

Catherine Fournier-Boulianne: Liaison librarian for the Institute for Management & Innovation (IMI), University of Toronto Mississauga.

Claire Wollen: Pilon School of Business librarian at Sheridan College.

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:

Market Research
February 3, 2021, 6pm – 8:30pm

Prototyping
February 17, 2021, 6pm – 8:30pm

Finance 101
March 3, 2021, 6pm – 8:30pm

Marketing Workshop 101
March 17, 2021, 6pm – 8:30pm

Sales Bootcamp
March 27, 2021, 10 – 12pm & 1 – 3pm

Storytelling and Pitch Prep
April 7, 2021, 6pm – 8:30pm

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE:
This is a free event. Seats are limited. Register now to save your spot!
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca

MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes and may be made available to the media and other third parties or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. Should you prefer not to have your photo included in communications, we ask you indicate your preference. If you have any additional questions, please feel free to contact us at edge.programs@sheridancollege.ca

Redbird - ICUBE Indigenous Program Focus Group - Alumni
2021-02-05 17:30 - 19:30

Prototyping
2021-02-17 18:00 - 20:30
Better understand the process of generating your first prototype, access applied research support and work with manufacturers.

Wondering how to go from idea to prototype?
In collaboration with the Centre for Advanced Manufacturing and Design Technologies (CAMDT) at Sheridan, the Leap Startup League will support you in navigating the prototyping process. This will be a session where you can learn how to build your first tangible prototype, access applied research support and work with manufacturers.

In these webinars you will:

Discover the entrepreneurial process and the first steps to move an idea forward.

Learn how to create your first prototype, access manufacturing research support, and work with manufacturers

Clarify how to take advantage of available resources to turn ideas into tangible products.

Featured Guests

John Lam – EDGE
John Lam started his entrepreneurship journey as an undergraduate and master’s student at the University of Waterloo. Two startups later, he changed course and moved towards mentoring and coaching other entrepreneurs. John has helped numerous entrepreneurs grow their startup ideas through teaching entrepreneurship at Wilfrid Laurier University, and managing the incubators of the University of Guelph and Wilfrid Laurier University’s Brantford campus. John’s journey also took him to many entrepreneurship and innovation centres around the world to learn about entrepreneurship from outside of Canada. Some notable places include San Francisco and Auckland, New Zealand. John is currently the Entrepreneurship Lead for EDGE in Brampton’s Davis Campus.

Saleh Jiddawi – CAMDT
Saleh is the Manager for the Centre for Advanced Manufacturing and Design Technologies (CAMDT). Saleh is passionate about the application of cutting-edge technology in the development of new products that transform the way we work and live. At CAMDT, he works with industry partners interested in accessing advanced manufacturing technologies and technical expertise to develop new products.
Saleh brings with him extensive experience in additive and digital manufacturing, robotics, and 3D printing. He has 6 pending applications and 1 active US patent in additive manufacturing. He has over 6 years of technical and business experience across several industries, from automotive, research, robotics, mobile, and medical device companies. He holds an MBA from the University British Columbia and a BASc. in Nanotechnology Engineering from the University of Waterloo.

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:

Market Research
February 3, 2021, 6pm – 8:30pm

Prototyping
February 17, 2021, 6pm – 8:30pm

Finance 101
March 3, 2021, 6pm – 8:30pm

Marketing Workshop 101
March 17, 2021, 6pm – 8:30pm

Sales Bootcamp
March 27, 2021, 10 – 12pm & 1 – 3pm

Storytelling and Pitch Prep
April 7, 2021, 6pm – 8:30pm

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE:
This is a free event. Spots are limited. Register now to save your spot!
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

Finance 101
2021-03-03 18:00 - 20:30
Get crystal clear on the key components of making money in your business.

In this interactive workshop, you will focus on the key components of making money in your business. Participate in an environment that will ignite your revenue growth through guided discussions and thought-provoking exercises.

You will:

Learn why it’s imperative to get crystal clear on your revenue model

Gain the knowledge and tools required to choose a revenue model that is both feasible and that will deliver the income and life that you want

Gain a framework to establish your revenue source, pricing, who to serve, and number of clients you need to serve

Build the competence & confidence to take your business to the next level, by getting in tune with your numbers (financial forecasting)

Share, learn, and connect with other entrepreneurs

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:

Market Research
February 3, 2021, 6pm – 8:30pm

Prototyping
February 17, 2021, 6pm – 8:30pm

Finance 101
March 3, 2021, 6pm – 8:30pm

Marketing Workshop 101
March 17, 2021, 6pm – 8:30pm

Sales Bootcamp
March 27, 2021, 10 – 12pm & 1 – 3pm

Storytelling and Pitch Prep
April 7, 2021, 6pm – 8:30pm

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE:
This is a free event. Spots are limited. Register now to save your spot!
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

Digital Marketing Workshop 101
2021-03-17 18:00 - 20:30
Are you ready to build better customer relationships? Join us to develop your marketing strategy and learn how to implement it.

Do you know who your ideal customer is and how to identify customer touchpoints? Join us and ICUBE in a workshop to define your ideal customer and map out their journey, understand the customer relationship lifecycle, develop your marketing strategy, and explore marketing channels and tools to increase your revenue.

You Will:

Develop a clear value proposition

Identify your customer touchpoints

Choose the right channel for your marketing message

Build a strategy to reach your customers across all touchpoints

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:

Market Research
February 3, 2021, 6pm – 8:30pm

Prototyping
February 17, 2021, 6pm – 8:30pm

Finance 101
March 3, 2021, 6pm – 8:30pm

Marketing Workshop 101
March 17, 2021, 6pm – 8:30pm

Sales Bootcamp
March 27, 2021, 10 – 12pm & 1 – 3pm

Storytelling and Pitch Prep
April 7, 2021, 6pm – 8:30pm

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE:
This is a free event. Spots are limited. Register now to save your spot!
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

Sales Bootcamp
2021-03-27 10:00 - 15:00
An intensive bootcamp to get your sales funnel started with specialized seminars for different business types.

In this full day intensive you will take a deep dive into sales basics as they apply to your business and create a sales strategy to drive revenue for your start up.

This workshop is an introduction to sales basics, followed by a specialized seminar that will go deeper into the differences for b2b and b2c business owners. You will also get an opportunity to work with a coach to start working on your own strategy. If you are launching or running and early stage business and need help applying systems to grow your revenue, this workshop is for you!

You Will Learn About:

Funnel management

Conversion tracking

Tools that will help you manage your sales process

You Will Gain Clarity About:

Your value proposition

Your target market

Your messaging

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:

Market Research
February 3, 2021, 6pm – 8:30pm

Prototyping
February 17, 2021, 6pm – 8:30pm

Finance 101
March 3, 2021, 6pm – 8:30pm

Marketing Workshop 101
March 17, 2021, 6pm – 8:30pm

Sales Bootcamp
March 27, 2021, 10 – 12pm & 1 – 3pm

Storytelling and Pitch Prep
April 7, 2021, 6pm – 8:30pm

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE:
This is a free event. Spots are limited. Register now to save your spot!
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

Storytelling Pitch Prep
2021-04-07 18:00 - 20:30
Build your skill in storytelling, and how learn how to communicate value to potential clients, customers, and investors

In this interactive workshop, you will receive feedback and coaching on your business story. Craft strong content that resonates with your audience for use in marketing materials, or for talking about your business in everyday practice. Learn the features of a strong pitch, and prepare for future pitch competitions, funding or investor meetings, and more.

You will:

Learn about narrative structures: why they work, and how to harness them for communication in your business

Build you own business story, for use in marketing and talking about your venture

Receive one on one coaching to improve your story and presentation skills

Learn the features and expectations for a formal pitch

Practice in a safe environment with peers and industry experts

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:

Market Research
February 3, 2021, 6pm – 8:30pm

Prototyping
February 17, 2021, 6pm – 8:30pm

Finance 101
March 3, 2021, 6pm – 8:30pm

Marketing Workshop 101
March 17, 2021, 6pm – 8:30pm

Sales Bootcamp
March 27, 2021, 10 – 12pm & 1 – 3pm

Storytelling and Pitch Prep
April 7, 2021, 6pm – 8:30pm

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE:
This is a free event. Spots are limited. Register now to save your spot!
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

Indo-Canadian Entrepreneurship Exchange (ICEE) Speaker Series
2021-05-28
We are excited to announce the official launch of the Indo-Canadian Entrepreneurship Exchange (ICEE) Program. This joint initiative by the Indian Institute of Technology Bombay (IITB) and the University of Toronto will introduce students from these two institutions to opportunities across Indian and Canadian entrepreneurship and innovation ecosystems.

Conducting Market Research
2021-06-02 18:00 - 20:30
Learn how to use primary and secondary research to validate your business ideas. Explore the tools available to you for market research.

A team of expert librarians from University of Toronto and Sheridan will introduce you to the market research tools available to startups in the Leap Startup League program and the EDGE/ICUBE community. You will receive training in how to conduct research, a demo of the best research tools available, and guidance in finding the information needed to validate the main areas of your business model canvas.

This workshop will be most beneficial to early-stage entrepreneurs interested in learning how to conduct primary and secondary market research. Research tools specifically available to Leap Startup League, ICUBE members and Sheridan students will be explored.

Through the session you will:

Learn about the pros and cons of different research types

Receive guidance in conducting primary and secondary research

Explore the main market research tools available through the library

Start finding key information to validate the assumptions in your business plan

Walk away with a list of valuable resources to continue your research

Guest Speakers

Carey Toane: University of Toronto Entrepreneurship Librarian at the Gerstein Science Information Centre.

Catherine Fournier-Boulianne: Liaison librarian for the Institute for Management & Innovation (IMI), University of Toronto Mississauga.

& more

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Marketing Workshop 101
Sales Bootcamp
Storytelling and Pitch Prep

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE:
This is a free event. Seats are limited. Register now to save your spot!
If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca

MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes and may be made available to the media and other third parties or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. Should you prefer not to have your photo included in communications, we ask you indicate your preference. If you have any additional questions, please feel free to contact us at edge.programs@sheridancollege.ca

How to get Started: Entrepreneurship in Mississauga
2021-06-03 10:00 - 11:00
There are many key players in Mississauga’s business community that can provide guidance and direction to entrepreneurs just getting started or to those growing their business. In Mississauga, key players such as the Mississauga Business Enterprise Centre (MBEC), The Research Innovation Commercialization (RIC) Centre, ICUBE at U of T Mississauga, and EDGE at Sheridan provide entrepreneurship programs, resources, and mentorship.
In this webinar, discover opportunities that are available for entrepreneurs within Mississauga and learn:
How each organization can play a role in your entrepreneurship journey
What each organization has to offer and their services
How you can get in touch with members of each organization
And more! Join us on Thursday June 3rd, 2021 at 10:00 am on How to Get Started: Entrepreneurship in Mississauga.
Please note: This event will not be recorded.

#UofTPRIDEPITCH 2021
2021-06-16 16:00 - 18:00
U of T Entrepreneurship and Positive Space is thrilled to announce the second U of T PRIDE Pitch Competition.

We are thrilled to announce the second year of U of T’s PRIDE Pitch. Students from all three campuses are welcome to apply for #UofTPRIDEPITCH – a competition that offers $5,000 in cash prizes to recognize, reward and accelerate the U of T’s LGBTQ2S+ entrepreneurs. Selected individuals or teams will compete by showcasing their idea via a five-minute pitch to a panel of judges.
Come and watch our prideful students pitch for the chance to win one our cash prizes!

Prototyping
2021-06-16 18:00 - 20:30
Better understand the process of generating your first prototype, access applied research support and work with manufacturers.

Wondering how to go from idea to prototype?
In collaboration with the Centre for Advanced Manufacturing and Design Technologies (CAMDT) at Sheridan, the Leap Startup League will support you in navigating the prototyping process. This will be a session where you can learn how to build your first tangible prototype, access applied research support and work with manufacturers.

In these webinars you will:

Discover the entrepreneurial process and the first steps to move an idea forward.

Learn how to create your first prototype, access manufacturing research support, and work with manufacturers

Clarify how to take advantage of available resources to turn ideas into tangible products.

Featured Guests

John Lam – EDGE
John Lam started his entrepreneurship journey as an undergraduate and master’s student at the University of Waterloo. Two startups later, he changed course and moved towards mentoring and coaching other entrepreneurs. John has helped numerous entrepreneurs grow their startup ideas through teaching entrepreneurship at Wilfrid Laurier University, and managing the incubators of the University of Guelph and Wilfrid Laurier University’s Brantford campus. John’s journey also took him to many entrepreneurship and innovation centres around the world to learn about entrepreneurship from outside of Canada. Some notable places include San Francisco and Auckland, New Zealand. John is currently the Entrepreneurship Lead for EDGE in Brampton’s Davis Campus.

Saleh Jiddawi – CAMDT
Saleh is the Manager for the Centre for Advanced Manufacturing and Design Technologies (CAMDT). Saleh is passionate about the application of cutting-edge technology in the development of new products that transform the way we work and live. At CAMDT, he works with industry partners interested in accessing advanced manufacturing technologies and technical expertise to develop new products.
Saleh brings with him extensive experience in additive and digital manufacturing, robotics, and 3D printing. He has 6 pending applications and 1 active US patent in additive manufacturing. He has over 6 years of technical and business experience across several industries, from automotive, research, robotics, mobile, and medical device companies. He holds an MBA from the University British Columbia and a BASc. in Nanotechnology Engineering from the University of Waterloo.

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Marketing Workshop 101
Sales Bootcamp
Storytelling and Pitch Prep

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE: This is a free event. Spots are limited. Register now to save your spot! If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

Finance 101
2021-06-30 18:00 - 20:30
Get crystal clear on the key components of making money in your business.

This interactive workshop will ignite your revenue growth. Participate in an environment that will ignite your revenue growth through guided discussions and thought-provoking exercises. Find out why it’s imperative to get crystal clear on your revenue model and gain a framework to establish your revenue source, pricing and who to serve. Get ready to take your venture to the next level by getting in tune with your numbers through financial forecasting.

You will:

Why it’s imperative to get crystal clear on your revenue model
Gain the knowledge and tools required to choose a revenue model that is both feasible and that will deliver the income and life that you want
Gain a framework to establish your revenue source, pricing, who to serve, and number of clients you need to serve
Build the competence & confidence to take your business to the next level, by getting in tune with your numbers (financial forecasting)
Share, learn, and connect with other entrepreneurs

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Marketing Workshop 101
Sales Bootcamp
Storytelling and Pitch Prep

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE: This is a free event. Spots are limited. Register now to save your spot! If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

BIO Asia–Taiwan 2021
2021-07-21 - 2021-07-25
The Government of Ontario is now accepting applications for a virtual export business mission to BIO-Asia Taiwan. Jointly organized by the global Biotechnology Innovation Organization (BIO) and the Taiwan Bio Industry Organization (Taiwan BIO) the BIO Asia–Taiwan International Conference and Exhibition was held for the first time in 2019.

Legal session: Shareholders & Corporate Power Structures
2021-07-21 17:00 - 18:00
Learn how shareholders interact with each other and how the formal power structure of a corporation works!

About this event

Avoid making expensive mistakes. Learn how shareholders interact with each other and how the formal power structure of a corporation works, running down from shareholders to directors to officers to employees.

Featured Guests

Matthew Literovich – Senior Associate, Dentons
Matthew Literovich is a senior associate in Dentons’ Corporate group. Based in Toronto, he has significant experience in the technology, life sciences, and charities spaces.
Matthew works extensively with emerging companies and investors as a part of the Firm’s Venture Technology and Emerging Growth Companies group. He advises on incorporations, shareholder matters, reorganizations, equity and debt financings, mergers and acquisitions and other corporate-commercial issues that may arise.
Areas of Expertise:

Joint Ventures
Venture Capital
Directors and Officers
Mergers and Acquisitions

Ahmed Mudathir – Associate, Dentons
Ahmed Mudathir is an associate in Dentons’ Corporate group. Based in Toronto, his practice focuses on corporate and transactional matters for venture technology and emerging growth companies, as well as securities and mergers and acquisitions.
Prior to joining Dentons, Ahmed was a member of a leading national law firm focusing on corporate and commercial transactions, and leveraging the use of cutting-edge legal technologies.
Areas of Expertise:

Corporate
Securities and Corporate Finance
Mergers and Acquisitions
Venture Technology and Emerging Growth Companies
Venture Capital

Media Consent: By registering for this session, you consent to the reproduction or use of the photographs, Screenshots, and video recordings taken during this event. This information in whole or in part, in all forms and media, will be used for distribution to the general public for the purposes of publicity and promotion of ICUBE UTM and its services. In giving this consent, you release ICUBE UTM and its nominees from liability for any violation of any personal or proprietary right you have in connection with any sale, reproduction or use of the digital media.

Click here to stay in the loop with upcoming ICUBE news and events.

Digital Marketing 101
2021-07-28 18:00 - 20:30
Are you ready to build better customer relationships? Join us to develop your marketing strategy and learn how to implement it.

Do you know who your ideal customer is and how to identify customer touchpoints? Join EDGE and ICUBE in a workshop to define your ideal customer and map out their journey, understand the customer relationship lifecycle, develop your marketing strategy, and explore marketing channels and tools to increase your revenue.

You Will:

Develop a clear value proposition
Identify your customer touchpoints
Choose the right channel for your marketing message
Build a strategy to reach your customers across all touchpoints

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Marketing 101
Sales Bootcamp
Storytelling and Pitch Prep

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE: This is a free event. Spots are limited. Register now to save your spot! If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

Sales Bootcamp
2021-08-04 10:00 - 15:00
An intensive bootcamp to get your sales funnel started with specialized seminars for different business types.

In this full day intensive you will take a deep dive into sales basics as they apply to your business and create a sales strategy to drive revenue for your startup.
This workshop is an introduction to sales basics, followed by a specialized seminar that will go deeper into the differences for b2b and b2c business owners. You will also get an opportunity to work with a coach to start working on your own strategy. If you are launching or running an early-stage business and need help applying systems to grow your revenue, this workshop is for you!

You will learn about:

Funnel management
Conversion tracking
Tools that will help you manage your sales process

You will gain clarity on:

Your value proposition
Your target market
Your messaging

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Marketing 101
Sales Bootcamp
Storytelling and Pitch Prep

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE: This is a free event. Spots are limited. Register now to save your spot! If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.

Storytelling Pitch Prep
2021-08-11 18:00 - 20:30
Build your skill in storytelling, and how learn how to communicate value to potential clients, customers, and investors

In this interactive workshop, you will receive feedback and coaching on your business story. Craft strong content that resonates with your audience for use in marketing materials, or for talking about your business in everyday practice. Learn the features of a strong pitch, and prepare for future pitch competitions, funding or investor meetings, and more.

You will:

Learn about narrative structures: why they work, and how to harness them for communication in your business
Build you own business story, for use in marketing and talking about your venture
Receive one on one coaching to improve your story and presentation skills
Learn the features and expectations for a formal pitch
Practice in a safe environment with peers and industry experts

Leap Startup League Series
This series includes six workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE.
The series includes:

Market Research
Prototyping
Finance 101
Marketing 101
Sales Bootcamp
Storytelling and Pitch Prep

Hosts

EDGE
EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.

ICUBE
ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

PLEASE NOTE: This is a free event. Spots are limited. Register now to save your spot! If you require any accommodations to register or to ensure your full participation in this event, please let us know at edge.programs@sheridancollege.ca
MEDIA CONSENT: Photographs, screenshots, and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes, and may be made available to the media and other third parties, or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers.
