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SUMMARY:Branding
DESCRIPTION:​This workshop shows leaders and entrepreneurs how branding can be a universal language and a strategic tool for growth\, cultural connection\, and global positioning—making it especially relevant for internationally minded businesses and impact-driven audiences. Learn how to use brand strategy to stand out\, build influence\, and scale with confidence across borders. \n​This is perfect for: \n​Entrepreneurs\, business owners\, and global changemakers seeking to expand their reach and impact \n​In this session\, you will learn: \n​· How to create the core foundations of an authentic and impactful brand identity that resonates with diverse audiences around the world \n​· To understand colour psychology\, typography\, and design principles through an international lens\, creating a cohesive and memorable brand presence that inspires trust and drives conversions \n​· The art of compelling storytelling that transcends borders\, captivating hearts and minds by engaging on both emotional and cultural levels \n​ \n​About the Speaker \n​Christine Lieu-Guzauskas is the powerhouse behind CL Designs and the Brand Party Podcast. When she’s not trading in climbing the corporate ladder for climbing mountains around the world\, she’s helping purpose-driven businesses and nonprofits transform their branding\, web design\, and marketing collateral into efficient impact and sales. \n​From household names like Walmart\, MLSE\, and CBC Music to bold\, bootstrapping startups across every industry\, Christine’s creativity earned her a Digital Publishing Award nomination and a feature in Top 10 Canada Design for the Brand Party Podcast. A dynamic speaker and host\, she brings infectious energy and real-talk advice on branding\, storytelling\, and the art of celebration to stages worldwide.
URL:https://icubeutm.ca/event/branding/
LOCATION:Online\, Webinar
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