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Marketing Workshop 101

June 23, 2020 @ 6:00 pm - 8:30 pm


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About this Event

Together we will clarify who your ideal customer is, and map out their customer journey. Learn the phases of the customer relationship, explore different marketing channels, and start putting tools in place to create a marketing strategy for reaching clients and building your revenue.

You Will:

  • Get clear about your value proposition
  • Map out the ways your target customers will interact with your business
  • Determine what channels should be part of your marketing plan
  • Build a strategy for where and how you will reach your customers at each stage of their journey

Guest – Garrett Hall

Garrett Hall is a business development and marketing professional with extensive business
experience. Garrett’s business expertise is best demonstrated in the building of a multi-channel
business from sales of $70,000 to $7.5 million; growing the customer base from 50,000 to
835,000 names (and digital customers from zero to 172,455). After selling the business to a
larger company in 2009, Garrett has been involved with Business Development and Digital
Marketing Consulting.

Areas of Expertise:

  • Traditional & digital/internet marketing
  • eCommerce
  • Operations mManagement
  • Product value proposition

Leap Startup League Series

This series includes five workshops designed to help you learn how to move from entrepreneurial idea to execution. All workshops are held online in partnership with ICUBE & EDGE. Also in this series:

Research Tools and BMC Validation: Tuesday June 9, 6pm-8:30pm

Sales Bootcamp: Saturday June 13, 10am-4:00pm

Finance 101: Tuesday June 30, 6pm-8:30pm

Pitching through Storytelling; Tuesday July 21, 6pm-8:30pm



EDGE is the place where entrepreneurship and innovation thrive at Sheridan. If you want to learn how to develop a business or social enterprise idea, EDGE has the resources to get you started.


ICUBE is a hub for idea exploration, early-stage business development, and co-working. We provide expert support, resources, and access to opportunities for entrepreneurial students and community members across all industries. Got an idea? Let’s make it!

If you require any accommodations to register or to ensure your full participation in this event, please let us know at leapstartup@arezue.com


Photographs and video recordings may be taken at this event. Your image may be used in printed and electronic publications for promotional and educational purposes and may be made available to the media and other third parties or published on the Internet. By registering for any of our events, you understand and acknowledge that your image may be taken and used at our discretion. If you have concerns about your image being used for these purposes, please speak to one of the organizers at the Registration Desk

Register Here


June 23, 2020
6:00 pm - 8:30 pm

Indigenous business training program created by RedBird Circle Inc. in partnership with UofT Libraries, ICUBE UTM and The Bridge at UTSC

An experiential learning program that follows the school 3 semesters schedule, for anyone with a great idea who wants to make it happen.

A boutique-style remote program to support your business development and help you grow through one-on-one support. This program is open all year.

A student-led creative studio with intends to serve the prototyping and design needs of our ventures and small businesses in our community.

This 2-day retreat is designed to help you reflect on your journey, what drives you, all the hats you wear and what is next for you and your social enterprise.