ICUBE Side Session III. Market Research, Target Markets and Marketing

Hamza Ali

November 6, 2017 @ 12:00 pm – 2:00 pm America/Toronto Timezone
University of Toronto Mississauga (Innovation Complex)
3359 Mississauga Rd
Mississauga, ON L5L 1C6

Icube Side Session Understanding the market in which you plan to enter is crucial for the success of your business. With the help of    Information Specialist Christina Kim and Brand Strategy Consultant Paul Brandner, we will review market characteristics such as size, demographics etc., and discuss how to create your go-to-market strategy. Additionally, you will gain insights on top tools and research assistance on how to find your competition and target market, all with MaRs Marketing Intelligence tools.

Main goal of the workshop: 

  • You will learn how to identify the size of your market, the demographics of your market, and build your own go-to-market strategy.

What you’ll learn:

  • Identified the size and characteristics of the market you plan to enter
  • Designed a go-to-market strategy which you will use to launch your solution
  • MaRs Marketing Intelligence tools to make it easy for you to access market research that will help you move your business forward.

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