2660 Speakman Drive
ON L5K 2L1
Session 2 – Evaluating Channels // October 19, 2017 from 9:00am – 1:00pm
In this session, you will align your marketing objectives with the consumers’ buying process while examining a variety of marketing channels and activities. You will evaluate and select which ones are the most relevant and credible with your target audience.
Deliverable: A strategy to evaluate and select relevant marketing activities and media channels to complement your customers’ buying process, and develop a brand positioning statement.
For more information, please get in touch with Robert Iaboni, Communications Officer at the RIC Centre, at firstname.lastname@example.org.
See the full event details here.