The tools and frameworks covered in the workshop will help you to lower the risk associated with launching your new product or business. Our approach will also help new ventures to better understand how sales and marketing activities can be organized to land the first customers.
The value proposition is a statement that reflects a new venture’s most fundamental decisions, including target customer, problem to be solved and which product solution to offer. This workshop will help you create a sustainable value proposition that is validated through customer and peer appraisal.
The instructor: Marko Mrkonjic is a UTM alum and sales executive with over seven years of experience, mainly in the SaaS/tech industry. He has worked in business development, account management and leadership roles. In his last position, he was the first North American sales hire tasked to grow enterprise sales across the Fortune 1000. Currently, he oversees sales efforts in Canada, the U.S. and Australia for a subscription analytics start-up.